Hats Off To Malaysia’s PPV Vaccination Centres

Written by: Robin SY
As reported by: Adammyrehab
Date: 10:00 AM, Friday, 23 July 2021
Location: Bukit Jalil PPV

Just last week, the daily number of vaccine doses administered surpassed 500,000 for the first time. This comes as Malaysia has been rapidly ramping up its vaccination rate as the daily confirmed cases have been averaging around the 13,000 mark. The National Covid-19 Immunization Programme has been criticized as many Malaysians have yet to receive their appointments, for its slow roll-outs, website and MySejahtera glitches, including a long list of other reasons. However, credit has to be given where it’s due as the experience and the efficiency of the whole vaccination process at the vaccination centres (PPV) have been seriously impressive.

Clean, efficient, friendly, and rapid, it is admirable considering that the country is vaccinating hundreds of thousands of recipients every single day. For many, it took less than 20 minutes to receive their jabs. The health personnel and staff on duty were friendly and always ready to help those in need of any assistance. For those that are worried about being unfamiliar with where you should go and what is required of you when you arrive at the vaccination centres, you do not have to worry at all as you will be assisted throughout the whole process from the very moment you arrive at your respective vaccination centres.

Before getting vaccinated, the health personnel administering your vaccine will inform you of the dosage and the name of the vaccine to ensure that you are being inoculated with the correct one. This has become a requirement following recent incidents of recipients being inoculated with a reduced dosage and also empty syringes. That being said, do ensure that you properly check the syringe and the vaccine that you will be receiving as well to be certain. Khairy also confirmed last Friday that you will be allowed to record your vaccination process not just for memory’s sake, but also as a way to avoid ‘empty syringe’ incidents.

As much as the staff and operations deserve to be lauded for its systematic, smooth process, the rakyat (recipients) deserve to be praised as well. Recipients can be seen adhering to the SOPs and being at their appointments on time to ensure that congestion is avoided and also to ensure that the overall vaccination process can be smooth. As seen in the video above, a recipient can even be seen taking extra measures to disinfect the chair using a spray gun. Physical distancing is also ensured to avoid contact with others as much as possible. Recipients are also advised to bring their own pens as they will be required to fill up a consent form. Most recipients were not aware of this, especially during the first opt-in vaccination for the AstraZeneca jab hence pens were being passed around and it’s generally something that should be avoided.

As of 23 July 2021, a third of Malaysia (33.4%) have been vaccinated with at least one dose, which is certainly encouraging. Walk-in vaccinations will also soon be available for those living in Klang Valley who have yet to receive their jabs, which is an important move as the majority of cases in Malaysia have been reported in the Klang Valley alone. That being said, it is important that the rakyat continues to be vigilant by adhering to the SOPs. We as Malaysians have come so far, feeling extremely fatigued as we have been dealing with the Covid-19 pandemic for over a year now where the current situation is at its worst. Let’s hope that the vaccination speed will ramp up and continue at this rate, as the faster the vaccination rate, the sooner we’ll be able to achieve herd immunity.


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*The views expressed are those of the author. If you have any questions about the content, copyright or other issues of the work, please contact Newswav.

Up in the air – the big Malaysian disconnect

Pic: Oh My Perak Facebook

The heading of a Malaysiakini report yesterday, “Heli lands at Padang Ipoh ‘without clearance’ to pick up food for KL customer”, and its contents reflect the many ills that have afflicted our nation as a whole and in particular, its fight against the Covid-19 pandemic.

It also reflects the serious disconnect between the haves and have nots; the rich and the poor; the affluent and impoverished; and the moneyed and the moneyless.

But what transpired in Ipoh yesterday does not justify nor validate the broad divide between the two.

It appeared to be a case of “do it and be damned” and face the consequences later. How else would you describe the audacity of landing a helicopter (without permission) on one of the last remaining hallowed turfs and greenery in Ipoh? 

It would have certainly been permissible in an emergency or when it is a matter of life and death. But it is an unequivocal “no” when it comes to satisfying the hunger pangs and cravings of a few.

To dismiss it as a spur of the moment would be a fallacy. What can be gleaned from news reports was that the operation was planned, prepared and executed to the T.

The food was pre-ordered and pre-paid – the restaurant was told to prepare 36 packets of rice, chicken, salted egg and beef. And it was then delivered to the door of the helicopter.

It was not just a case of one rich (and perhaps famous) satisfying the cravings for his or her favourite meal. Neither was it a case of thrift and paying little for good and tasty food. 

On the contrary, it was extravagance – forking out RM10,000 in transport charges (to charter the helicopter) to pick up packets of food from Ipoh and deliver them to a designated drop point.

It was not just a case of displaying opulence. Neither was it lunch for a high-powered meeting of the board of directors and aides.

It was arrogance personified and defiance of laws, rules and regulations. It was showing scant regard for procedures that are in place to restrict the movement of people and stop the spread of Covid-19.

It cannot be said that it was a dare or a game of “catch me if you can”. The success of the operation must have prompted the organiser to pump fists in the air and thump the chest to be able to pull off an audacious task and in the process taunt authority.

There is no funny side to this and no one will find it amusing. The Civil Aviation Authority of Malaysia (CAAM) said the helicopter was only cleared for landing at the Sultan Azlan Shah Airport. Was it then a diversion of the flight plan which was submitted before take-off?

Perak police chief Mior Faridalatrash Wahid was quoted by Utusan Malaysia as saying the helicopter landed between 9.55am and 10.15am and that it did not have permission to land on Padang Ipoh.

Let them eat cake

We are not pontificating on how those endowed with an enormous amount of wealth should spend their money and neither are we specifying how they should flaunt their wealth. 

But with the country ravaged by a pandemic that has caused more than 7,000 deaths and total Covid-19 cases nearing the million mark, it would be a gross understatement to state it was wrong timing.

At a time when white flags are being raised by the poor and needy, such a show of extravagance cannot even be seen as a futile and fruitless effort to lend credence to the prime minister’s claim that the “kitchens are full of supplies”.

Malaysians use 'White Flag Campaign' to convey distress during COVID-19  lockdown
Pic: DNA India

But sarcasm aside, this whole shindig has left a bitter taste in the mouths of most Malaysians. At a time when even a kilo of rice is beyond many, such a display of supposed height of enrichment and total abuse of wealth can be nauseating.

When one is fined RM5,000 for going to buy groceries from Taman Tun Dr Ismail in Kuala Lumpur, across the road to Kampung Kayu Ara in Petaling Jaya – a distance of 4km – what else can be said of an hour’s helicopter ride to Perak to pick up packed meals?

The transgressions by VVIPs including ministers have been pooh-poohed with paltry fines, but what is an RM2,000 fine to one whose superior food delivery service by air cost five times more than that?


R NADESWARAN is a veteran journalist who writes on bread and butter issues.

*The views expressed are those of the author. If you have any questions about the content, copyright or other issues of the work, please contact Newswav.

Five things you may not know about Memphis Depay

Think you know everything about FC Barcelona’s new Dutch superstar? Think again.

FC Barcelona have announced the arrival of Dutch star Memphis Depay, the club’s fourth summer reinforcement, from French side Lyon. Memphis is known around the world, but here are five things you might not know about the 27-year-old.

His loves playing under Ronald Koeman

Memphis has made no secret of the fact that he is excited to work with Ronald Koeman again. This makes sense given how well the forward played under Koeman when the current Barça boss was in charge of the Netherlands. Memphis played 18 times under Koeman, scoring 11 goals and providing 12 assists in that time – directly contributing to a goal every 70 minutes.

A very special Brazilian tattoo

Memphis scored his first goal for the Netherlands at the 2014 World Cup, scoring in a 3-2 group stage win over Australia. He has since commemorated that moment with a tattoo of Rio’s iconic Christ the Redeemer statue alongside the date: June 18th 2014. He has almost fifty other tattoos, including a huge lion covering his back and wings on his chest.

‘Memphis,’ please

The Dutchman always wears ‘Memphis’ on the back of his shirt, as opposed to his surname. He has explained that it’s a decision he took due to his difficult relationship with his father, who left the family when he was just four years old. “Those things are a part of my life,” he told the BBC in 2015. “It is not part of football. It is a different thing, I have a life next to football.”

His music career

As well as banging in the goals on the pitch, Memphis has produced quite a few ‘bangers’ in the recording studio as well! He loves music and has released several tracks, starting with LA Vibes back in 2017. Over the years, he has collaborated with well-known Dutch artists such as Broederliefde, Winne and Nana Fofie.

He was engaged to Lori Harvey

Memphis was engaged to Lori Harvey, the step-daughter of American TV presenter Steve Harvey, in 2017. “This young man is a good one,” Harvey said at the time on his Twitter profile. In the end, though, they broke the engagement off.

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LaLiga will have more Olympians in Japan than any other league

There will be 30 Spain-based players representing their countries at the men’s football tournament in this summer’s Olympic Games.

The men’s football tournament at the 2020 Olympic Games is about to get under way, with all 16 teams beginning their quests for gold on July 22nd. Spain are one of the favourites to win the gold medal and Luis de la Fuente’s squad is packed with exciting young LaLiga talent, as 20 members of his 22-man squad played their football in LaLiga Santander or LaLiga Smartbank last season.

Some of the most high-profile members of the Spain Olympics team include Getafe’s dynamic winger Marc Cucurella, Real Sociedad’s midfield metronome Mikel Merino, Real Madrid’s goalscoring wide man Marco Asensio and the Euro 2020 stars Unai Simón, Eric García, Pau Torres, Mikel Oyarzabal, Dani Olmo and Pedri. Pedri even comes into the Olympics after being named the Euro 2020 Young Player of the Tournament.

In addition to the 20 Spaniards, there are another 10 LaLiga players at the tournament representing other countries. These are France’s Modibo Sagnan, Japan’s Takefusa Kubo, South Korea’s Kang-in Lee, Ivory Coast’s Idrissa Doumbia, Mexico’s Diego Lainez, Brazil’s Diego Carlos, Romania’s Alex Pașcanu and Andrei Rațiu and Argentina’s Jeremías Ledesma and Nehuén Pérez.

This means that there are 30 LaLiga players at this summer’s men’s football tournament in Japan, spread across nine of the 16 competing nations. No other league has this many representatives at the Olympic Games this year. Looking at the other major leagues of Europe, there are 24 Germany-based players going, 23 from France, 16 from England and nine who ply their trade in Italy.

The 30 Spain-based players who will be competing in Japan come from 17 different clubs, with Athletic Club, FC Barcelona, Cádiz CF, RC Celta, SD Eibar, RCD Espanyol, Granada CF, Getafe CF, SD Huesca, CA Osasuna, SD Ponferradina, Real Betis, Real Madrid, Real Sociedad, Sevilla FC, Valencia CF and Villarreal CF all having members of their 2020/21 squads at the Games. Of those clubs, it’s Real Sociedad who are sending more players than any other team as Martín Zubimendi, Mikel Oyarzabal, Mikel Merino and Modibo Sagnan will all be present in Japan this summer.

The Olympic Games squad lists also highlight the quality that is present in Spain’s LaLiga SmartBank. While 27 of the 30 Spain-based players were in the top division, in LaLiga Santander, last campaign, Javi Puado, Óscar Gil and Alex Pașcanu’s performances in the Spanish second tier were impressive enough to earn them call-ups for the tournament too.

With so many players at the tournament, there will be some fascinating LaLiga battles in Japan this summer. For example, fans will be able to see Takefusa Kubo go up against Diego Lainez when Japan face Mexico in the second round of group stage games. Then, when Spain play Argentina in the final round of group matches, there will be a very special moment for Granada fans as Spain’s captain Jesús Vallejo and the Albiceleste captain Nehuén Pérez should lead their respective sides out, after playing together at centre-back this past season in Andalusia.

This summer’s tournament should be a thrilling one as the 16 qualified teams battle it out for a place in the gold medal match in Yokohama on August 7th. With 30 Spain-based players in the tournament, there is a good chance that at least one LaLiga player will be celebrating come the end of this competition.

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LALIGA SANTANDER 2021-22 FIXTURE LIST

A run-through of some the key matches in the upcoming LaLiga Santander season.

We now know the long-awaited fixture list for the LaLiga Santander 2021-22 season. Games will begin on the weekend of 14th-15th August, the standout encounter being the clash pitting together two of LaLiga’s most-historic sides, FC Barcelona and Real Sociedad, at Camp Nou. Both sides will represent LaLiga Santander in Europe this coming season and their twice-yearly meetings are one of Spanish football’s most storied rivalries.

Diego Simeone’s Atletico de Madrid, the reigning champions, kick-off their season with a tough away day at RC Celta, while Real Madrid will kick off Carlo Ancelotti’s second spell in charge with a similarly tricky encounter away at D. Alaves.

The first ElClasico of the season, which will see Barça host Real Madrid at the Camp Nou, will take place on 24th October while the reverse fixture in the Spanish capital will be on 20th March. Barcelona will also travel to the capital just a few weeks before that opening ElClasico, facing Atleti at the Wanda Metropolitano on 3rd October.

Every LaLiga season is filled with exciting derby matches and this year is no exception. The historic Basque derby between Real Sociedad and Athletic Club is scheduled for 31st October at the Reale Arena, while the Madrid derby (Real Madrid vs Atletico de Madrid) will follow on 12th December at the Santiago Bernabeu.

The first Seville derby of the season, widely known as El Gran Derbi, will see Real Betis host Sevilla FC on 7th November. Heading over to the east coast, Levante UD will entertain Valencia CF in the first Valencian derby of the season on 19th December, while FC Barcelona will host city rivals RCD Espanyol in the Barcelona derby on 21st November.

A full fixture list for the 2021-22 LaLiga Santander season can be found on the LaLiga website: https://www.laliga.com/en-GB/laliga-santander/results

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The new RC Celta kit ‘challenges’ those of Napoli, Lazio, Manchester City, New York City Football Club and the Uruguay National Team

All these teams wear the same ‘celeste’ colors and their fans have already been able to see the Vigo team’s jersey in their streets under the following slogan: “Sorry, but take a look at our ‘celeste’”

RC Celta already has his new skin for the 2021/22 season. It is one of the most iconic shirts of LaLiga Santander for its traditional light blue color (‘celeste’, in Spanish). A color that no one else wears in the Spanish championship… and there are not many more examples among the elite of world football. And although the design of the shirt remains practically unchanged over the years, RC Celta has surprised everyone this summer with its launch campaign, which allows them to conquer several cities around the world.

Cause it has managed to make the RC Celta home kit look in those other cities that also dress their teams in light blue color. The shirt, with the hashtag #EnvidiaCeleste (Light Blue Envy concept, in English), has ‘challenged’ those worn by the teams of Napoli, Lazio, Manchester City, New York City Football Club and the Uruguay National Team with different initiatives aimed at presenting their fans with the kit of the RC Celta under the same slogan -that has been adapted for the fans of each team-: “Sorry, but take a look at our ‘celeste’”.

In capitals such as Rome, Naples and Manchester, as well as among their fans on Social Media, expectations have been raised with the posters and messages that accompany the new light blue kit, asserting that characteristic color that has put RC Celta in an exceptional place on the football planet.

For its part, this ‘celeste’ RC Celta shirt is made with 40% recycled polyester to reaffirm the commitment to the environment. And each shirt is unique thanks to a QR code that not only guarantees its authenticity, but will offer each fan who activates it numerous exclusive benefits and surprises. A distinction that the club wanted to have with their fans in the season in which they will be able to return to the Abanca Balaídos stadium after COVID-19.

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UMNO Bukan Hanya Tahu Kritik – Ahmad Zahid #ms

Will return of Malaysia's scandal-ridden ex-DPM Zahid Hamidi boost Umno or  leave it in tatters? | South China Morning Post
Pic: SCMP

Oleh Dato’ Seri Dr. Ahmad Zahid bin Hamidi

Syukur alhamdulillah sudah masuk hari ketiga kita menyambut Hari Raya Aidiladha.

Semoga semua dalam lindungan Yang Maha Esa dan dijauhi daripada wabak Covid-19.

Hari ini saya mahu jawab sedikit propaganda yang kerap ditujukan kepada saya dan UMNO.

Konon hanya mengkritik tetapi gagal beri pandangan yang dapat membantu sejak PKP 2.0 bermula.

Tidak benar pimpinan UMNO hanya tahu kritik, namun tidak beri cadangan untuk membendung Covid-19.

Biar saya beri pencerahan betapa kita konsisten memberi cadangan kepada kerajaan PN.

Pandangan bagaimana menangani penularan Covid-19, namun pada sama dapat menjaga rakyat.

  • PKP 2.0 dikuatkuasa bermula 13 Januari 2021 selepas jangkitan harian cecah 3,027 kes.
  • Namun sangat longgar pasti gagal kurangkan kes maka kita cadang “total lockdown” dilaksanakan.
  • Kita minta “total lockdown”, tetapi bantuan mesti diberi kepada rakyat untuk bertahan.
  • Antaranya bantuan tunai, moratorium pinjaman dan pengeluaran wang akaun KWSP kali kedua.
  • Kesemua cadangan itu tidak dilayan dengan begitu banyak alasan dan teori.
  • Dalam masa sama pimpinan UMNO berpendapat program vaksinasi perlu dipercepatkan.
  • Kerajaan PN akhirnya umum “total lockdown” mulai 1 Jun 2021 kerana jangkitan telah cecah 8,000 kes sehari.
  • Bagaimanapun “total lockdown” bukanlah “total lockdown” dalam erti kata yang sebenar.
  • Bersifat separuh masak dan masih gagal untuk mengurangkan kes jangkitan.
  • Namun rakyat menderita kerana kurang dibantu apabila sebahagian sektor ekonomi ditutup.
  • Maka kita terus mencadangkan pelaksanaan “total lockdown” yang sebenar.
  • Kita minta lebih banyak bantuan untuk rakyat dan suntikan vaksin dipercepatkan.
  • Kerajaan PN pada 28 Jun 2021 akhirnya umum moratorium pinjaman dan skim i-Citra.
  • Bagaimanapun “total lockdown” tetap tidak dilaksanakan.
  • Pada 17 Julai 2021 kerajaan PN umum mahu beri kelonggaran kepada yang telah terima dua dos suntikan.
  • Sedangkan kes jangkitan harian telah cecah lima angka atau sekitar 12,000 kes sehari.
  • Saya minta kelonggaran diteliti kerana KKM kata mereka ini masih boleh dijangkiti dan menjangkiti.
  • Jika jujur mahu rakyat segera diberi kelonggaran maka imunisasi kelompok perlu dipercepatkan.

Justeru tidak timbul isu pimpinan UMNO hanya tahu kritik, tetapi tidak beri cadangan.

Isu yang sebenar adalah tentang kisah sesebuah kegagalan dalam menguruskan pandemik.


*Kandungan di atas hanya mewakili pandangan penulis sendiri. Sekiranya anda mempunyai pertanyaan mengenai kandungan karya, hak cipta atau masalah lain, sila hubungi Newswav.


Catatan ini pertama kali muncul di laman Facebook Zahid Hamidi.

You Can Now Live in A Japanese-Inspired Home in Malaysia

The award-winning developers of S P Setia are back with a Japanese-inspired collection of exquisite Semi-Ds located in the evergreen Setia Ecohill. Yumena Residences is the ideal place for those who seek tranquillity and peace as this residential park embraces the “Art of Minimalist Living”. Nature takes up a very big part of Yumena Residences as it follows the Japanese way of maintaining and respecting the strong connection between human and nature. 

Get to know more about the easily accessible and sustainable Yumena Residences’ Japanese-inspired homes that are nestled among beautiful gardens with first-class facilities:

1. Inspired by Japanese Architecture & Nature

One of the standout features of Yumena Residences’ homes are the exteriors that sees the blend and influence of Japanese architectural components with modern designs. Painted trims of dark brown frame the windows and facade, emulating the authentic wooden Japanese homes. These modern Yumena Residences Semi-Ds also emphasize the Japanese concept of bringing nature into the home, hence the large windows where residents can enjoy the beautiful and serene view of nature from the inside of their cosy abodes.

2.  Modern & Unique Semi-Ds

Yumena Residences accommodates 40 units of 2-storeys and 2.5-storeys of Semi-D homes. The construction of these residences encourage multigenerational living with certain units having up to 5+1 bedrooms with its well-designed flexi layout. Also, the interior drywall features are easy to install and renovate to your liking to expand for more space. Not only does it accommodate a big family inside the home, on the outside, the gateless concept allows private parking of up to 4 cars with additional spaces along the 52ft-wide road for extra cars or visitor parking. Let’s take a look at the unique features of these two Semi-D units:

Yumena Residences 2-Storey Semi-D

  • 20 units only
  • The built-up ranges from 2,388 – 2,493 square feet
  • 4 different layouts, each with a minimum of 4 bedrooms and 4 bathrooms. One of the largest units has 5+1 bedrooms and 5 bathrooms

Yumena Residences 2.5-Storey Semi-D

  • 20 units only
  • The built-up is 2,940 square feet
  • 1 layout that consists of 4+1 bedrooms and 5 bathrooms
  • Zen garden right behind the 2.5-Storey Semi-D, accessible from your doorstep

3. Top Notch Facilities & Security

Of course, a Japanese-inspired home has to come with a Zen Garden that has the view of a mesmerizing painting. The gardens around Yumena Residences allow you to be transported to the Land of the Rising Sun with its carefully manicured parks, minimalist gazebos, and wooden pathways along a calm and tranquil lake. Residents can also enjoy the beauty of these Japanese-inspired gardens by jogging or cycling along the dedicated paths too. 

There is a relaxation spot at the traditional Hanami pavilion which is usually used for “flower-viewing” during the sakura season. Other facilities include a private clubhouse, a 5-tier security with double boom gates, alarm systems, intercom, perimeter fencing, CCTV, and a 24-hour guard patrol for a safer and peaceful living.

4. Sustainable Living All Year Round

Yumena Residence is one of the most energy-saving places to live in as the entire place is built with sustainable living in mind. The home itself comes with large windows that can give the residents maximum natural light and ventilation, hence saving up on bills and most importantly, lowering the use of electricity that can impact the environment negatively. 

Each Semi-D is also equipped with a rainwater harvesting tank that can be used to substitute tap water for economic and environmental reasons. Residents are also encouraged to contribute organic waste to the township for the purpose of composting to turn it into fertilizer for the plants at all of the township parks.

5. Time-Saving Intercity Accessibility

Yumena Residence in Setia EcoHill is easily accessible through many major highways which includes PLUS, SKVE, SILK, and Kajang-Seremban Highway. For those coming to and fro from Kajang, Cheras, Putrajaya, Seremban, and Kuala Lumpur, you can reach Yumena Residence via LEKAS Highway. The East Klang Valley Expressway that connects Ukay Perdana in Ampang, Selangor and Bandar Sungai Long in Kajang, will be the latest addition when it completes in 2022. With all these different courses connecting to Yumena Residence, intercity travelling will no longer be a hassle and definitely an increase in time-efficiency.

These beautiful Semi-Ds of Yumena Residences are not only aesthetically pleasing but also practical and functional for multigenerational living. Having a peaceful home within nature is hard to come by these days, and Yumena Residences has that perfect balance of modern and sustainable living. Also, with its tight security systems and convenient accessibility, there is no other reason to not consider Yumena Residences as your Zen haven. With an exclusive 40 units only, Yumena Residences will be snatched up immediately if you do not act fast!

So register your interest HERE now to receive the latest information and update in Yumena Residences, or speak to a sales representative on WhatsApp here.

茶商姐弟【卖茶】卖出新境界!

我们常说“ 茶酒不分家”,因为茶与酒都是关乎灵魂,直指人心;茶事、酒事虽小,却事事都是家事、国事、天下事;而茶杯、酒杯,杯杯都是人生。

本期“企动人心”不跟你聊酒,先来说说茶的故事。

茶,是除了水以外,全球最多人喝的饮料。在美国,茶市场规模从1990年代的20亿美元,不断扩大到现今的130亿美元。

而茶的故乡—中国,茶行业更是风起云涌,市场规模高达4000亿元人民币,等于逾600亿美元。

我有茶,你有故事吗?

今天的两位主角是一对“茶商姐弟”创业故事。他们卖的茶更是新兴的有机茶,而且每年销售额2000万美元!

艺术家搞生意?

有机茶饮料帝国Numi Organic Tea的故事,要从这对美国籍伊拉克裔姐弟讲起,姐姐Reem Hassani和弟弟Ahmed Rahim,两人在20多岁时都各别往艺术方面发展。

Reem在完成了生物医学工程学士学位后,往意大利学习素描和油画,后来在约翰肯尼迪大学进修艺术硕士学位。

Ahmed在纽约学习戏剧和心理学,后来成为一名照片摄影师和电影制作人,游历欧洲各国,过着自由自在的生活,还曾在布拉格、伦敦、巴黎开过茶馆。

两人前期的经历看起来跟做生意一点关系都没有,也很难想像两个文艺人,在20年后竟是年营业额上千万的企业家。

但也正是Reem后期进修艺术硕士,丰富她对产品外观及包装设计灵感,而Ahmed在欧洲开茶馆的经历,孕育了他对混合茶的热爱。

童年古早味变成一门生意?

1999年,姐弟俩兴起一个念头,就是把幼年在家乡伊拉克喝的青柠茶,带进美国市场,公司取名Numi Organic Tea因为“Numi”正是青柠干在阿拉伯语的意思。

把自己的童年古早味变成一门生意,其实是很冒险的事,而且还要在异乡(美国)推广伊拉克的古早味,看起来更是一项超级任务了。

到底Numi 有机茶有何迷人之处让美国人也爱上?两个文艺姐弟转换跑道去创业,注定会遇到什么挑战?背后又有什么动人故事?Numi 有机茶的成功方程式,到底是什么?

据互联网资料,美国有机茶市场竞争也相当剧烈,以整个茶叶市场来说,有机茶消费占了超过10%,而有机饮料占了其中的6.5%。

但Reem与Ahmed的创业理念是相当清晰的,那就是把异域风味的茶饮料推广给美国消费者。

姐弟俩的创业获得父亲的支持,通过抵押屋子再融资贷款20万美元,供做创业初始资金。Reem与Ahmed就这样在600平方尺的公寓内开始了营运。

Ahmed担任总裁,负责财务、经营和销售,Reem则任创意总监,负责设计、版权和新产品的包装,让她可以延续发挥艺术天份,为Numi 有机茶的包装宣传品味把关。

产品与定价

在创业初期,Ahmed继续发挥他在当摄影师时四处流浪的本质,他跑了世界各地去寻找独特风味的茶叶,这些地方包括南美、澳洲、中国、印度、非洲。

Numi主打有机茶,以此做为产品的核心理念,同时引进许多在欧洲很受欢迎、在美国并不普遍的异域风味茶饮,除了阿拉比青柠干茶,还有南非红叶茶及蜜树红茶,澳洲柠檬香桃茶及云南高山红茶。

有机茶与普通茶有什么不同?

有机茶是一种在没有任何污染的产地、按照有机农业生产体系与方法生产出鲜叶,同时在加工、包装、贮运、销售过程中,也必须确保不受化学物品等的污染,并经有机食品认证机构审查颁证的茶叶。

除了茶叶,Numi茶包内连草药及香料,皆有机及获得清真认证,并且不含麸质及非转基因。

Numi有机茶也强调全叶烘焙,这算是当时美国茶饮市场的创新。

从最早期的青柠干茶,Numi现今的产品已经多元化至包括红茶、白茶、绿茶、普洱茶、蜂蜜茶、乌龙茶和罗汉茶。除了茶包,Numi也出售茶饼、散叶茶、花茶和混装茶叶等等。

当然,优级的产品一定要有高级的定价,从20 年前推出市场,Numi产品都比其他产品贵20%至30%,当时许多零售商都质疑Numi产品的畅销度。

但20 年过去了,Numi依然比其他产品贵,而且还成为市场上其中前三个最高价的茶品,依然深受消费者欢迎。这到底是如何办到?

三重底线企业

别人也卖茶,还看到不少失败的例子,那Numi卖茶为何卖出千万业绩,还频频拿奖?

首先必须先厘清,Numi是一家设立在三重底线(Triple Bottom Line)基础上的公司。

何谓三重底线?那就是公司的营运宗旨考量的底线,不只是业绩的KPI,而是除了经济,还包括环境和社会因素的底线考量。Numi强调要成为一家创新且可为社会做出贡献的企业。

简单来说,人家卖茶,并不只是单纯在卖茶,还有更强大的理念建构在背后。

公平贸易造福社区

Ahmed当初跑遍世界寻找奇特茶叶,这段旅程让他与农民建立伙伴关系及了解当地文化和风俗人情,这也造就了Numi推广公平贸易的理念。

所谓的公平贸易就是指一个专注于回馈工人和社区的制度,代表工人将得到公平合理的工资,以享受快乐且充实的生活,并支持他们的家庭和社区发展。

在2010年,Numi被公认为美国最大公平贸易认证的茶叶品牌采购商,甚至因为对中国、印度和非洲茶村的援助,而获得了肯定。

除了产品属于有机天然,Numi连产品的包装材料都能被生物降解,以彰显该公司对环境永续及环保的重视。Numi也与生态农场签定合约,以确保供应方提供的产品,没有任何污染成份。

Numi也曾获得全美食品产业气候合作优秀影响力奖,及获得NEXTY最佳环保包装奖。

该公司已与各社区合作,通过Numi基金会,支持世界各地的各种慈善项目。

茶商姐弟互补不足

话说回头,姐弟共事、同是股东又是家人,难道就没有争吵吗?

姐弟一起创业,一定会影响感情,但对Reem与Ahmed来说,最重要的大家对各自扮演的角色要划清界线,明白各自的强弱点在哪里,然后各司其职之余也互相补足对方不完美之处。

这就是“生意要做大,股权要规划”研讨会内一直强调的股权艺术,讲究的是股东理念一致,及相处的和谐度。

Reem与Ahmed这对茶商姐弟承认,偶尔还是会互相踩到对方的底线,但这只是一时情绪引发的,当回归理性本面,两人大部份的商业决策与考量都是在同一阵线。

Ahmed就觉得,姐姐Reem让他学习如何好好聆听,以及学会给予讨论空间,而不是一直都认为自己那套是对的。

Reem则认为,弟弟Ahmed让他佩服之处是从不刻意回避矛盾,但却会鼓励她直抒己见,让大家拿出来做理性及有建设性的讨论。

10年后才初尝成功滋味

从20万美元创业资金到后来经过参与数轮融资筹集2500万美元,Numi在首10年的财务状况也是在吃紧中渡过。

尽管公司年度营业额很快就达到200万到 300万美元,但还是面对现金流吃紧问题,唯Reem与Ahmed都看到公司潜能所在,而且业务成长也在正轨上,重点是在于生意做得够不够大,及规模成长得够不够快?

Ahmed说,经过融资有资金进驻,虽然解决公司财务问题,但伴随而来的也是更大的压力,公司的20%成长率并无法交差,因为投资人希望看到更多的回报率,比如30%、 40% 、50%。

而在Numi成立10年后,才把当年父亲借出的20万美元退还,Ahmed说,那一刻才终于初尝成功的滋味。

成功不可能一夜之间发生

相信走过的企业家们都知道,成功不可能是一夜之间发生的事,而是经过很多努力及布局才换来后来的成功。就像Reem与Ahmed姐弟俩,创业首10年都是穷着过日子。

但因为有前面的建树,才有后来的10年水到渠成,迎来许多商机。

曾在一项访问受询及会否出售Numi时,Ahmed说,这需考量对方的理念是否一致,因为Numi已经立下很明显的核心价值,那就是公平贸易、提升社区及达到环保及永续经营。

他自豪地说:“我们成功改变了人们消费及饮用茶的观念,而这些价值必须被延续下去。”

Numi教会我们的事

  1. 持续地创新:从有机茶到林林总总的茶产品,Numi以“茶”为本,但却不断创新,推出许多符合不同市场及需求的产品及包装,以求达到揽获更大的市场份额。
  2. 品牌的使命:Numi不仅制造了很优质的产品,还创造了很成功的品牌使命及企业文化。设下对社会与对环境的使命,并且在过去20年努力去实践它,使消费者对Numi建立深厚的情感联系,这让Numi在产品定价方面会比同行更有优势,更多的消费者也更愿意为此埋单。简单来说,卖茶,除了一定要卖好茶,还要再加注其他附加价值,让你的商业模式是赢在同行前面。