SOCIOS.COM PARTNERS WITH LALIGA TO BECOME GLOBAL FAN ENGAGEMENT PARTNER


LaLiga is the first major football league to partner with Socios.com, the leading provider of blockchain solutions for the sports industry and official partner to 60+ global leading sport brands worldwide
 
LaLiga and Socios.com will work together to create new opportunities for the league’s more than 800 million global fans to actively engage with their favorite players and clubs and access unique rewards and once-in-a-lifetime VIP opportunities
 
 
Madrid, September 14h, 2021.- LaLiga and Socios.com, the leading provider of blockchain-driven Fan Engagement solutions for the sports and entertainment industry, have announced an agreement that will see the creators of Fan Tokens become Global Fan Engagement Partner of Spain’s top tier football league.
 
Socios.com and LaLiga will work together to create new opportunities for the league’s more than 800 million global fans to engage actively with the brand through the platform’s cutting-edge blockchain technology solutions.
 
This partnership will give LaLiga Santander fans the chance to get closer than ever to their heroes, regardless of where in the world they are based, and to access unique rewards such as official products, signed jerseys, free tickets and once-in-a-lifetime opportunities.
 
Driven by the central belief that transitioning passive fans into active fans is essential to the future of sport, Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organizations with the tools to engage with and monetize their  global fanbases.
 
Since its creation, in 2019, Socios.com has been enhancing Fan Experience across the global sports industry through Fan Tokens, collectible digital assets that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions on Socios.com.
 
Over 40 global leading sport organisations across 20 different countries and seven different sports have launched their official Fan Token on the Socios.com app, home to a growing global community of nearly 1.3M sports fans. The list includes LaLiga Santander clubs FC Barcelona, Atlético de Madrid, Valencia CF and Levante UD, as well as other football giants across the globe, Formula 1 teams, esports organisations and mixed martial arts brands, among others. 


Fan Tokens have consolidated as one of the fastest growing revenue streams for the sports industry, generating over $200 million in profits for Socios.com’s global network in a little over two years since the first token was released. 
 
The partnership with LaLiga, the first major football league to join the platform, sets a new milestone for Socios.com and strengthens its position in Spain, a strategic country in which the company is about to inaugurate its new offices. The agreement also reasserts the position of Socios.com as the global leaders of blockchain-driven fan engagement solutions for the sports industry.
 
Alexandre Dreyfus, Founder and CEO of Socios.com, said: “We are very excited and proud to be partnering with LaLiga, one of the biggest brands in global sports, with over 800 million fans around the world, and home to legendary clubs that have helped write the history of football.”
 
“The LaLiga partnership will allow us to take another step forward in our mission to bring about a new era of global fan engagement, where fans are no longer spectators, but empowered, active participants”.
 
“It is no coincidence that LaLiga has become the first major European football league to partner with Socios.com. Over the past few years they have earned a reputation for being one of the most innovative brands in sports, leading the way for organisations worldwide in terms of embracing innovation and leveraging new technologies. This partnership is yet another demonstration of their boldness and leadership”.
 
“At LaLiga we are pleased to partner with Socios.com, one of the global leaders in fan engagement solutions for the sports industry. Thanks to this agreement, all our fans around the world will be able to connect more actively with their favorite players and teams. For us it’s a way of getting closer to them and offering them new experiences”, said Oscar Mayo, Executive Director of LaLiga.
 
 
 
 
Tagged : / / /

The Asian players in LaLiga for 2021/22

Some of the top players from Asia and Oceania will be playing their football in LaLiga Santander and in LaLiga SmartBank this season.

LaLiga Santander and LaLiga SmartBank, Spain’s top two divisions, are increasingly competitive and are home to players from all over the world. This includes Asia and Oceania, two continents that are, little by little, having a greater presence in Spanish football. Players such as Takashi Inui, Ki Sung-Yueng, Yoshinori Muto and Shinji Kagawa have wowed Spanish fans in recent years and LaLiga will once again have some of the top Asian players this coming season, as well as another Asian Football Confederation (AFC) player in the form of a returning Australian. Here, we outline who these players are and why they’re worth watching.

Wu Lei: The most experienced Asian player in Spanish football

Chinese striker Wu Lei arrived at RCD Espanyol in 2019 from Shanghai SIPG, having won everything there was to win in his home country. As one of the most prolific scorers of Chinese football, the forward only needed five matches to net his first goal with the Pericos and had three by the end of that first half-season. In the 2019/20 campaign, he bagged four more goals, including a dramatic late equaliser in a Barcelona derby, as the fans at the RCDE Stadium celebrated a 2-2 draw against FC Barcelona.

When RCD Espanyol went down to LaLiga SmartBank, Wu Lei showed his commitment to the club’s project by staying in Catalonia and helping the team earn a bounce-back promotion. At the end of August 2021, he celebrated his 100th match with the club and, at 29 years of age, he brings experience and maturity to a squad looking to consolidate its position in Spain’s top division. Above all, Wu Lei’s opportunism and directness on the pitch are attributes worth getting excited about.

Takefusa Kubo: The Japanese talent who gives RCD Mallorca an edge

After already playing for RCD Mallorca in 2019/20, when he was just 18, Takefusa Kubo has returned to the island club at the age of 20. As he did the last time, the Japanese winger is playing for RCD Mallorca on loan from Real Madrid, but this time he has even more top-flight experience after also spending time at Villarreal CF and Getafe CF last campaign, helping the former get off to a great start in their triumphant Europa League campaign and scoring the goal that secured survival for the latter. The Japan international is at the level where he can start matches for the Bermellones and give them an edge.

After coming through the academy at FC Barcelona, Kubo has the potential to become a world-class star, as he recently proved at the Olympic Games as he led his national team to the semi-finals and fourth place with three goals and an assist in six matches. This season, after just turning 20, he’ll aim to put on a show by demonstrating his quality.

Kang-in Lee: The South Korean wonder kid swapping Valencia for Mallorca

One of the top transfers of the 2021 summer window was RCD Mallorca’s acquisition of Kang-in Lee. After arriving at Valencia CF at 10 years of age and working his way to the senior squad over the following decade, the South Korean midfielder has left Mestalla in search of more opportunities to show LaLiga Santander fans exactly what he can do.

With great tactical awareness, he is the kind of player all coaches would love to have and RCD Mallorca fans are excited to see what kind of partnership he can strike up with Kubo. The Japanese and South Korean players are two of the best young talents in LaLiga Santander and now they’re on the same team.

Gaku Shibasaki: The ‘Japanese Iniesta’ who’ll fight for promotion with CD Leganés

There is also an Asian presence in LaLiga SmartBank, Spain’s second division. One of the standout players at this level is Gaku Shibasaki, who first hit the headlines in Spain by scoring two goals in the 2016 Club World Cup final when he was playing for Kashima Antlers, forcing extra time in that match against Real Madrid, even if Los Blancos ultimately won that title.

The midfielder has been labelled ‘the Japanese Iniesta’ and he even went in the opposite direction of the Spanish legend. Shibasaki has now played for CD Tenerife, Getafe CF, RC Deportivo and CD Leganés in Spain, now staying with Lega for another season as they aim to win promotion back to LaLiga Santander, after coming so close last year. With over 100 matches in Spanish football, he is already experienced at this level.

Shinji Okazaki: A Premier League champion at FC Cartagena

When Leicester City won their shock Premier League title in 2016, Shinji Okazaki was a part of that success. After leaving the English club in 2019, the veteran Japanese forward moved to Spain and joined SD Huesca, spending two years there as they won promotion in 2019/20 and as they then competed at LaLiga Santander level in 2020/21.

Now, the Japanese legend has joined FC Cartagena, returning to LaLiga SmartBank. Aged 35 and with experience of playing in Spain, England and Germany, Okazaki should be a veteran presence in the FC Cartagena dressing room.

Mat Ryan: The only Australian in Spanish football

Mat Ryan has come from the other side of the world to play in LaLiga Santander. The Australian goalkeeper has signed with Real Sociedad, ready for a second stint in Spanish football after forming part of Valencia CF’s squad between 2015 and 2017.

After spending time with Genk, Brighton & Hove Albion and Arsenal, Ryan has returned to Spain and has signed with Real Sociedad to become the new backup to starting goalkeeper Álex Remiro. Having been at two World Cups and two Asian Cups, Ryan is an experienced shot-stopper.

David Alaba and other players of Asian origin

As well as the footballers mentioned above, there are some other players with links to Asia. That includes new Real Madrid player David Alaba, whose mother is from the Philippines, even if he is an international player for Austria. His move to Los Blancos was clearly one of the signings of the summer. 

Another interesting story is that of Taichi Hara, a Japanese forward on Deportivo Alavés’ books who has gone out on loan to Sint-Truidense in Belgium. The 22-year-old will hope to return to the Spanish side after gaining experience abroad. Then there’s Wadi Ibrahim Suzuki, an 18-year-old Japanese forward who has recently signed for Valencia CF’s youth teams, with his arrival creating quite a buzz.

Tagged : / / / / / / / / /

LaLiga presents new ElClasico brand identity

The world’s most iconic club match will now have its own logo and visual identity

Rivalry, strength, passion, technology, innovation, dynamism, entertainment and globality are among this new image’s main attributes

Madrid, 13 September 2021.- LaLiga has created a logo and brand identity for ElClasico, the match that pits FC Barcelona and Real Madrid against each other each season, with the aim of giving one of the most iconic and popular sporting showdowns on the planet a unique and highly recognisable visual identity.

The branding project’s aim is to reflect the DNA of what this legendary encounter symbolises: rivalry, strength, passion, technology, innovation, dynamism, entertainment and globality.

Always at the cutting edge of innovation and entertainment, this new image will be yet another asset in LaLiga’s bid to enhance the brand value of its competition and its clubs, which can be featured at all international events and activations held around this match as part of LaLiga’s internationalisation strategy.

This initiative shows LaLiga to be looking to the future once again, working more closely with clubs to promote the competition and its most iconic matches, including not only ElClasico but also El Gran Derbi, El Derbi de Madrid, El Derbi Vasco, among others.

Watched in every corner of the planet, ElClasico is LaLiga’s blockbuster par excellence that puts life on hold; it is the most watched club match globally. An encounter that everybody watches, that brings everybody together, whether they like football or not, and a cultural touch point that transcends borders.

LaLiga is preparing a major launch of this new visual identity to coincide with the next ElClasico, set to be played in October. It will be implemented across all media outlets and actions that LaLiga rolls out, both nationally and internationally, through promotions, digital and media campaigns, international media activations, press conferences, and international events.

Just last week, LaLiga won the International Creativity Award at this year’s Sports Industry Awards for its unique ElClasico campaign, highlighting its diverse and highly adaptable events in all four corners of the world during the pandemic. The award was also a reflection of LaLiga’s wider work in promoting ElClasico in recent years.

The design of ElClasico’s identity

This is a groundbreaking, young, exciting, football-loving, and visual image that will connect with a global audience and especially among a young demographic. Its style is reminiscent of the digital environments popular among younger audiences and their passion for eSports, TV shows and urban culture. A visual identity that conveys not only the today, but also the tomorrow of a great sporting and entertainment show that brings the world to a standstill for 90 minutes.

ElClasico’s new logo draws its inspiration from the shared emotion that exists between footballers and fans the world over. It is an inclusive brand that does not set a distance between the stars and their supporters, but rather brings them closer together and helps fans feel that they are very much an integral part of the game.

Custom typography has been used to create this new identity, with an energetic style, sharp angles and verticality to express movement, dynamism, and its digital essence.

The symbol that separates Real Madrid and FC Barcelona will replace the usual “vs.” and will be the icon that best represents ElClasico. It represents rivalry, strength, and confrontation, evoking the competitive spirit of both teams.

Tagged : / / / /