LaLiga is the first major football league to partner with Socios.com, the leading provider of blockchain solutions for the sports industry and official partner to 60+ global leading sport brands worldwide LaLiga and Socios.com will work together to create new opportunities for the league’s more than 800 million global fans to actively engage with their favorite players and clubs and access unique rewards and once-in-a-lifetime VIP opportunities
Madrid, September 14h, 2021.- LaLiga and Socios.com, the leading provider of blockchain-driven Fan Engagement solutions for the sports and entertainment industry, have announced an agreement that will see the creators of Fan Tokens become Global Fan Engagement Partner of Spain’s top tier football league.
Socios.com and LaLiga will work together to create new opportunities for the league’s more than 800 million global fans to engage actively with the brand through the platform’s cutting-edge blockchain technology solutions.
This partnership will give LaLiga Santander fans the chance to get closer than ever to their heroes, regardless of where in the world they are based, and to access unique rewards such as official products, signed jerseys, free tickets and once-in-a-lifetime opportunities.
Driven by the central belief that transitioning passive fans into active fans is essential to the future of sport, Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organizations with the tools to engage with and monetize their global fanbases.
Since its creation, in 2019, Socios.com has been enhancing Fan Experience across the global sports industry through Fan Tokens, collectible digital assets that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions on Socios.com.
Over 40 global leading sport organisations across 20 different countries and seven different sports have launched their official Fan Token on the Socios.com app, home to a growing global community of nearly 1.3M sports fans. The list includes LaLiga Santander clubs FC Barcelona, Atlético de Madrid, Valencia CF and Levante UD, as well as other football giants across the globe, Formula 1 teams, esports organisations and mixed martial arts brands, among others.
Fan Tokens have consolidated as one of the fastest growing revenue streams for the sports industry, generating over $200 million in profits for Socios.com’s global network in a little over two years since the first token was released.
The partnership with LaLiga, the first major football league to join the platform, sets a new milestone for Socios.com and strengthens its position in Spain, a strategic country in which the company is about to inaugurate its new offices. The agreement also reasserts the position of Socios.com as the global leaders of blockchain-driven fan engagement solutions for the sports industry.
Alexandre Dreyfus, Founder and CEO of Socios.com, said: “We are very excited and proud to be partnering with LaLiga, one of the biggest brands in global sports, with over 800 million fans around the world, and home to legendary clubs that have helped write the history of football.”
“The LaLiga partnership will allow us to take another step forward in our mission to bring about a new era of global fan engagement, where fans are no longer spectators, but empowered, active participants”.
“It is no coincidence that LaLiga has become the first major European football league to partner with Socios.com. Over the past few years they have earned a reputation for being one of the most innovative brands in sports, leading the way for organisations worldwide in terms of embracing innovation and leveraging new technologies. This partnership is yet another demonstration of their boldness and leadership”.
“At LaLiga we are pleased to partner with Socios.com, one of the global leaders in fan engagement solutions for the sports industry. Thanks to this agreement, all our fans around the world will be able to connect more actively with their favorite players and teams. For us it’s a way of getting closer to them and offering them new experiences”, said Oscar Mayo, Executive Director of LaLiga.
The world’s most iconic club match will now have its own logo and visual identity
Rivalry, strength, passion, technology, innovation, dynamism, entertainment and globality are among this new image’s main attributes
Madrid, 13 September 2021.- LaLiga has created a logo and brand identity for ElClasico, the match that pits FC Barcelona and Real Madrid against each other each season, with the aim of giving one of the most iconic and popular sporting showdowns on the planet a unique and highly recognisable visual identity.
The branding project’s aim is to reflect the DNA of what this legendary encounter symbolises: rivalry, strength, passion, technology, innovation, dynamism, entertainment and globality.
Always at the cutting edge of innovation and entertainment, this new image will be yet another asset in LaLiga’s bid to enhance the brand value of its competition and its clubs, which can be featured at all international events and activations held around this match as part of LaLiga’s internationalisation strategy.
This initiative shows LaLiga to be looking to the future once again, working more closely with clubs to promote the competition and its most iconic matches, including not only ElClasico but also El Gran Derbi, El Derbi de Madrid, El Derbi Vasco, among others.
Watched in every corner of the planet, ElClasico is LaLiga’s blockbuster par excellence that puts life on hold; it is the most watched club match globally. An encounter that everybody watches, that brings everybody together, whether they like football or not, and a cultural touch point that transcends borders.
LaLiga is preparing a major launch of this new visual identity to coincide with the next ElClasico, set to be played in October. It will be implemented across all media outlets and actions that LaLiga rolls out, both nationally and internationally, through promotions, digital and media campaigns, international media activations, press conferences, and international events.
Just last week, LaLiga won the International Creativity Award at this year’s Sports Industry Awards for its unique ElClasico campaign, highlighting its diverse and highly adaptable events in all four corners of the world during the pandemic. The award was also a reflection of LaLiga’s wider work in promoting ElClasico in recent years.
The design of ElClasico’s identity
This is a groundbreaking, young, exciting, football-loving, and visual image that will connect with a global audience and especially among a young demographic. Its style is reminiscent of the digital environments popular among younger audiences and their passion for eSports, TV shows and urban culture. A visual identity that conveys not only the today, but also the tomorrow of a great sporting and entertainment show that brings the world to a standstill for 90 minutes.
ElClasico’s new logo draws its inspiration from the shared emotion that exists between footballers and fans the world over. It is an inclusive brand that does not set a distance between the stars and their supporters, but rather brings them closer together and helps fans feel that they are very much an integral part of the game.
Custom typography has been used to create this new identity, with an energetic style, sharp angles and verticality to express movement, dynamism, and its digital essence.
The symbol that separates Real Madrid and FC Barcelona will replace the usual “vs.” and will be the icon that best represents ElClasico. It represents rivalry, strength, and confrontation, evoking the competitive spirit of both teams.
LaLiga is the first of the top 5 world football leagues to sign a major NFT partnership
It will allow LaLigo to expand the Clubs’ international brands by reaching new fans and creating a new revenue stream
Sorare is a marketplace to trade digital cords from more than 180 football clubs, and has over 500,000 registered users on the platform
Madrid, September 9th 2021. Sorare, the fantasy football platform, has today announced a partnership with Spain’s LaLiga to launch non-fungible tokens (NFTs) for all of its players, creating new revenue streams for LaLiga Clubs via a new category of licenses.
Thanks to this offering, LaLiga fans, collectors and fantasy football players will for the first time be able to freely trade and play with digital cards of players from LaLiga. Sorare’s mission is to build “the game within the game” and to give fans the platform to celebrate, share and own their football passion.
The partnership represents a major milestone for Sorare as it strikes a deal for the first time with one of the biggest leagues in the world, home to world-class football clubs such as Real Madrid, FC Barcelona, Atlético de Madrid, Villarreal CF, Valencia CF, FC Seville and Real Sociedad, among many others. Sorare plans to partner with every one of the world’s top 20 football leagues by the end of 2022.
The partnership, which covers both LaLiga Santander and LaLiga Smartbank, is a significant development for LaLiga as it moves into the NFT space for the first time, highlighting the global interest in the fast-growing NFT card space which has sold more than $130M in cards this year.
Javier Tebas, President of LaLiga, commented:
“At LoLiga we are always looking [or innovative ways to o|fer our [ans new and exciting experiences and to broaden the appeal o[ our competition, the greatest in the world. This partnership with Sorare, the most exciting sports NFT projects today, enables us to reach new audiences globally and gives existing [ons additional ways they can get involved with the players and the cluhs they love.”
Nicolas Julia, CEO and co-founder of Sorare commented:
“NFTs are the [uture o[gIo6aI sports [ondom because they allow [ans to come together and to [eel ownership o[ the sports they love.
“This partnership isn’t just a sign o[ Sorare’sgrowingleadership in the NFT sports space, it is a major signal o[ intent fry the sporting world that it sees Sorare’s unique ability to connect [ans with sports through NFTs as a crucial port o[ their plans [or the [uture.
“LoLigo is one o[ the hest leagues in the world, home to some o[ the most exciting cluhs and[oothollers on earth. We are very proud that they have 6ecome our[irst ever league partnership, and we ore looking [orward to working together in the years ahead.”
Sorare cards are NFTs, meaning each card is unique, scarce, and its ownership can be publicly verifiable via the blockchain. Sorare’s combination of NFT technology with sports cards and a fantasy game is the leading next-gen offering within football, and backed by football legends including Gerard Piqué, Antoine Griezmann and Rio Ferdinand. Through the collecting, owning and trading of limited edition digital collectibles, Sorare has created a unique game experience where users can own their game, build real-world connections and protect and control their assets in a secure space.
Sorare’s next-generation gaming experience will help LaLiga and its clubs to expand their international brands by reaching new audiences of fans, including crypto- enthusiasts in the US and Asia, where Sorare is growing strongly, and fantasy gamers across the globe. The partnership opens up a new revenue stream for LaLiga clubs by creating an entirely new licensing category: NFTs.
The partnership means that Sorare now has the majority of the top 100 football clubs in the world under license, including global clubs such as Liverpool FC, FC Bayern Munich, Paris Saint-Germain FC, and Juventus FC.
老板，您知道DELL的赢利战略是什么吗？ Michael Dell在1984年创办DELL。他靠着他的胆量和敏锐的感觉，让他得到很好的成绩。但却在一段时间，一味追求业绩，而遇上了瓶颈，公司开始出现亏损。这时，Michael Dell找来了他的顾问Tom Meredith，他们一起解决DELL的库存。库存天数终于从63天降到4天。
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Through this strategic agreement, CVC becomes a partner of LaLiga and its clubs with the objective of boosting global growth and continuing its transformation into a global digital entertainment company. LaLiga will retain its sports responsibilities as well as the organisation and management of the marketing of the audiovisual rights.
Boost LaLiga is an unprecedented milestone, representing the greatest boost for Spanish football in its history. The project allows LaLiga, with the help of an internationally renowned partner, to execute a long-term strategic plan of investment. Boost LaLiga will provide LaLiga clubs with the necessary resources to improve the competition and the experience of its fans, accelerating clubs´ growth and making LaLiga the world’s leading sporting entertainment provider in the medium term.
With 38 clubs in favour, of the 32 required, the project is approved, giving the go ahead to the ambitious investment plan that will boost the professionalization of the clubs and provide a more attractive competition, with better facilities, better players and a better fan experience. All this supported by a competition model that will be more digital, more focused on data generation and analysis, and more international exposure.
The clubs that have approved the operation will receive up to EUR2.668 billion. These Clubs commit to allocate 70% of the resources they receive within the framework of this project to investments related to their development in both infrastructures and technological innovation, with the possibility of an additional 15% for the registration of players and the other 15% for the restructuring of financial debt.
90% of the capital invested in Boost LaLiga will go to the Clubs. A percentage will be earmarked for other areas of Spanish sport and football, making this an inclusive, equitable and democratic agreement. Boost LaLiga not only shields the economic viability of all Spanish football clubs, but also opens a new present and future for them by allowing them to advance in their development and transformation by a decade.
In the words of Javier Tebas, president of LaLiga, “we are convinced that Boost LaLiga is the answer to the challenges we have to face in the medium and long term. It is a strategic agreement that will provide our clubs with greater capacity, will transform their management model and boost the appeal of our competition. It is the boost we need to turn LaLiga into a global digital entertainment company that has the most attractive football competition in the world”. Tagged : football / LaLiga / laligaimpulso / sportbusiness
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