Missing car maintenance details can cost you more than it should. Here’s how you can easily book and keep track of your car service online.

With the long-drawn MCO and daily grind, the days blur from one week to another and makes it easy for many car owners to miss important maintenance schedules. It does not matter whether your car is still under warranty or not. Skipping the replacement or servicing of parts of a car is hazardous to your safety as well as heavy on your wallet.

The following is a non-exhaustive list of things that could go wrong without timely car maintenance: 

1. Shortened engine lifespan

The engine oil and filter should be replaced regularly if you want your car to operate properly. These items help to protect your engine and extend the vehicle’s life. Dirty filter and engine oil will damage components of an engine over time.

2. Transmission oil problems

The importance of changing the transmission oil according to schedule cannot be stressed enough. In fact, it is even more critical for automatic transmissions. The transmission fluid keeps your car’s gearbox cool and moving smoothly. However, this fluid becomes dirty after a certain number of miles or months. 

Not replacing it and the transmission filter accordingly can cause the gearbox to become clogged. Over time, this can result in massive repair costs or total damage. Besides that, it is critical to check the transmission box for leakages as well. A leak leads to poor acceleration, delayed responses, and gear slippage. 

3. Emissions system releases harmful gasses

Most modern vehicles have a computerized engine that controls your car’s emissions. Sensors monitor the exhaust and pollutants released by the engine. This system should be inspected once a year to keep you, your passengers, and the planet safe from harmful gasses. A neglected system also causes poor fuel consumption which then increases your monthly petrol expense. 

4. Accidents due to tires

Tires that are not serviced will wear unevenly. This causes your car to have poor grip and risk spinning. Badly worn tires also affect vehicle performance and gas mileage. A mechanic is trained to see whether your tires need rotating or changing. 

5. Timing belt snapping

Some car owners make the mistake of not changing the timing belt after 60,000 km. Although it may still appear to be in good condition, it is advisable to replace it as the consequence from the belt snapping is far more pricey. If a timing belt snaps while the engine is running, the engine may end up with broken valves, damaged pistons, or totally destroyed cylinder head. You may end up needing a total overhaul of the engine. 

6. Brake failure

The clutch plate and brake fluid should be checked by the mechanic during service. Brake fluid should be replaced every 60,000 km. The clutch plate may need to be repaired or replaced over time too. Both of these are essential for safe driving.

What can SERV do for you?

With SERV, you’ll be able to service your car in a timely, safe, and stress-free manner. SERV is an all-in-1 mobile application with all the possible car-related services and more!

1. Find the nearest and most reliable workshop

The app allows you to keep track of all your car maintenance details. Whenever you need to service your car, just choose the best workshop from the many registered merchants on SERV. The app is extremely useful as you can view the workshop’s facilities and user ratings. 

2. Book and pay online

Simply book an appointment with your chosen workshop using SERV. The app practically makes the entire process contactless throughout the service. After receiving a quotation, scan the QR code and the workshop will start working on your car. Then, pay the workshop via the SERV app. Online payment keeps you safe from handling cash or documents, and the risk of withdrawing large sums of money at ATMs.

For a limited time only, enjoy RM15 cashback for your Touch ‘n Go eWallet as well for every minimum spend of RM150 using TnG via the SERV app! The promotion period will be valid up until 31 December 2021.      

3. Get appointment reminders

Book your next car servicing appointment via the app. Select your preferred workshops on the Drive-In list tab, then choose your preferred time and date. SERV gives you a reminder so that you don’t miss the appointment.

4. Earn more rewards

The Loyalty Programme allows users who consistently request for our maintenance services to stand a chance to get rewarded with mysterious gifts from SERV workshops. There are also constant workshop promotions which you can avail of (T&C applies).

5. Store essential information on your car

Very often, the mechanic will ask for certain data about your car in order to service it properly. This includes the car model, year of manufacture, engine, and other specifications, and chassis number. Having this information at your fingertips is especially useful for those who may find it hard to remember such technical details.

6. Enjoy all-round ancillary services

Get road assistance service for breakdowns, accidents, battery replacements, as well as insurance and road tax renewals. Track your car maintenance status with ease via the SERV app.  

Download the SERV app today to enjoy all the reliable car services at your fingertips. Available on Google Play and Apple App Store.

ASEAN BAC Malaysia Consultation Meeting: Malaysia should leverage China’s expertise in cutting edge technology and find ways to intensify cooperation

The ASEAN Business Advisory Council (ASEAN-BAC) Malaysia held a consultation meeting last Friday with the China-ASEAN Business Council (CABC), The Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM) and Malaysia-China Friendship Association (PPMC). to discuss Malaysia’s efforts in attracting foreign direct investment (FDI) from China and its business communities.

China has been Malaysia’s largest trading partner for 12 consecutive years, with Malaysia being China’s second-largest trading partner in ASEAN and bilateral trade totalling US$131.16 billion in 2020.

1. RCEP to elevate bilateral trade, investment, and cooperation

Both countries are also parties to the Regional Comprehensive Economic Partnership (RCEP), a free trade agreement among 15 Asia Pacific nations that collectively account for 30% of global GDP.

“We are convinced that the RCEP’s ratification will become an important pillar of global economic recovery in the post-epidemic era,” said CABC Secretary-General Ms Jennifer Liu.

As such, the CABC urged enterprises from both countries to jointly seize the opportunities brought about by the RCEP, particularly in the areas of industrial and talent development, as well as in initiatives to accelerate digital commerce.

The Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM) President Dato‘ Low Kian Chuan concurred, saying that bilateral trade and investment between the countries is expected to scale to greater heights not only due to the enlarged market share within each country but also in other RCEP markets.

“Through better trade and services liberalisation, Malaysian companies, especially small and medium-sized enterprises (SMEs) must rise to the occasion and make the most of opportunities as they present themselves despite the challenges that they may come with,” said Dato’ Low.

2. Malaysia and China can benefit from a mutual interest in high-value industries

Beyond digitalisation, the panellists also highlighted the many possible areas for collaboration higher up the value chain.

Malaysian Investment Development Authority (MIDA) Deputy CEO (Investment Promotion & Facilitation) Mr Sivasuriyamoorthy Sundara Raja said that the country particularly welcomes collaboration and investment in high-value sectors. This, he said, would include service sectors such as information and communications technology, data analytics, design and development.

InvestKL’s Director of Investor Relations (Asia) Mr Mah Chun Wai echoed this sentiment, saying “China’s 14th Five Year Plan paves the way for Malaysia and China to mutually benefit from its aligned vision for next-generation industries and high-value activities driven by technology and innovation.”

ASEAN-BAC Malaysia Chairman Tan Sri Dato’ Dr Munir Majid agreed, adding that Malaysia should not only look to the west alone for new technologies but also to others closer to home such as China.

“Malaysia should work with China to set up a robotics institute given the latter’s great advancements in the field and find ways to leverage China’s expertise in cutting edge technologies to build its sustainable economy, especially in the areas of renewable energy and electric vehicles,’ proposed Tan Sri Munir.

3. Malaysia-China ties stronger than ever but there is still room for improvement

According to data from the Chinese embassy, China has been the Malaysian manufacturing sector’s largest source of foreign investment for four consecutive years, as well as Malaysia’s third-largest source of foreign tourists for eight consecutive years.

“This trend will continue for many years to come,” says Malaysia-China Friendship Association (PPMC) Vice President Mr Zulkifly Hj Zakaria, who also raised the possibility of creating a travel bubble for fully vaccinated individuals between Chinese cities and Malaysia to help with the recovery of both countries’ tourism industries in addition to exploring more opportunities within the Belt and Road Initiative.

ASEAN-BAC Malaysia Council Member Tan Sri Yong Poh Kon, for his part, congratulated China on the recent announcement of their application to join the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) free trade agreement of which Malaysia is a signatory.

Tan Sri Yong added that ASEAN-BAC is also keen to elevate its engagement with China’s business community to gather ideas and policy recommendations that it can then share with ASEAN Economic Ministers (AEM) during the ASEAN-BAC’s bi-annual meetings with them.

ASEAN-BAC Malaysia Council Member Mr Raja Singham, for his part, stressed that greater engagement with China’s business associations was also needed since Chinese companies were not aware of the various trade, investment, and business incentives offered by the Malaysian government.

CARI ASEAN Research and Advocacy Executive Director Ms Jukhee Hong concurred, saying that ASEAN-BAC Malaysia could work with the CABC to actively engage in the ASEAN consultation process.

ASEAN BAC Malaysia Consultation Meeting: Malaysia remains an attractive investment destination but political stability needed for economic growth and investment

The ASEAN Business Advisory Council (ASEAN-BAC) Malaysia held a consultation meeting last Friday with business associations representing US businesses to discuss Malaysia’s efforts in attracting foreign direct investment (FDI) from the United States and its business communities.

“Malaysia has long been and continues to be a key trading partner with the United States. U.S. companies consistently rank among the largest employers in states like Penang and most U.S. company subsidiaries are managed by Malaysians and employ over 90% Malaysian employees.

In the manufacturing sector, the United States is second only to Japan in investments, at nearly US$25 billion, including from high-tech companies such as Intel, First Solar, and Hewlett Packard.

The continuation of a strong and collaborative relationship between the United States and Malaysia and the enhancement of policy consultative mechanisms will strengthen the business climate enabling Malaysia to continue to attract U.S. economic and commercial activity,” said Ambassador of the United States of America to Malaysia His Excellency Brian D. McFeeters.

1. Malaysia remains an attractive investment destination for US companies but more public-private dialogues needed

“Investment intentions remain healthy and foreign investors’ confidence in Malaysia remains high,” according to Malaysian Investment Development Authority (MIDA) Deputy CEO (Investment Promotion & Facilitation) Mr Sivasuriyamoorthy Sundara Raja.

Malaysia is the fourth-largest economy in ASEAN, strategically positioned in the heart of Southeast Asia where it is well serviced by all primary air and shipping lines. The country was ranked the second most competitive country in ASEAN in the IMD’s World Competitiveness Yearbook 2021.[1]

“Malaysia has made impressive achievements amidst these challenging times, as seen by its over 200% increase in FDI inflows in the first half of 2021. American businesses are encouraged by this positive growth and we hope that Malaysia will continue establishing a conducive business ecosystem with robust and resilient supply chains to spur more investments, jobs and economic opportunities,” said US-ASEAN Business Council (USABC) Senior Vice President and Regional Managing Director Ambassador Michael W. Michalak.

A conducive business ecosystem, he added, would include continuous public-private consultations to ensure that businesses are involved in the crafting of policies that would affect them, in addition to ratifying key trade agreements that Malaysia has signed such as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and Regional Comprehensive Economic Partnership (RCEP).

2. Political stability is the first step towards economic growth and recovery

The need for political stability, continuous dialogues between the public and private sector, and ratification of trade agreements such as the CPTPP were common threads echoed by panellists throughout the consultation.

“We are as concerned as foreign businesses are with the dysfunction in government caused by domestic political turmoil on top of the unprecedented crisis caused by the COVID-19 pandemic,” said ASEAN-BAC Malaysia Chairman Tan Sri Dato’ Dr Munir Majid.

“We make business representations, even express personal views. But Malaysia’s attractiveness for foreign investment remains and can be enhanced. We hope that with the new government and understanding with the opposition there will be a much-needed respite for the country to get down to business for economic benefit,” he stressed.

ASEAN-BAC Malaysia Council Member Tan Sri Yong Poh Kon concurred, adding that the ratification of the CPTPP could serve as an anchor and catalyst for change since its provisions would impose a wide range of standards that both the public and private sector would need to comply with.

3. Malaysia needs to be decisive to attract value-added investments in priority sectors

Malaysia has established itself as an attractive cost-competitive investment location in the region and it is fast becoming a preferred centre for shared services and technology industries. The country was ranked the fifth top performer globally in terms of digital legal framework readiness in the World Economic Forum’s Global Competitiveness Report 2020.[2]

“Malaysia remains an important destination for American investment, but headwinds present challenges. Malaysia needs to be decisive to attract value-added investments in priority sectors when U.S. businesses re-evaluate regional investment. This includes sustainability issues on the environment and labour, and the implementation of laws promoting digital services and trade,” said American Malaysian Chamber of Commerce (AMCHAM) CEO Ms Siobhan Das Bachran.

In supporting this view, ASEAN-BAC Malaysia Council Member Mr Raja Singham opined that the country would need a stronger digital workforce if it wants to grow its digital industries.

He added that the Malaysian workforce is talented and can flourish if given the right environment, platform, and training — but this would require input from employers on where the gaps and demand for skills are.

“As a leading investment destination guided by future-proof policies and economic transformation initiatives, Malaysia continues to attract multinationals and fast-growing companies seeking a broad reach into Asia. Greater Kuala Lumpur is home to a growing number of world-renowned U.S. companies and we continue to welcome future-forward companies driven by next-generation industries to realize their vision here,” said InvestKL Corporation’s Director of Investor Relations (Americas) Ms Vivian Sia.

CARI ASEAN Research & Advocacy Executive Director Ms Jukhee Hong, for her part, stressed that there is a need for more policy dialogues to reinforce the voice of the private sector.

(From top left): Mr. Raja Singham, Council member of ASEAN-BAC Malaysia; His Excellency Brian D. McFeeters,
Ambassador of of the United States of America to Malaysia; Ms. Siobhan Das Bachran, Executive Director of American Malaysian Chamber of Commerce (AMCHAM)
(Second Row left): Tan Sri Dato’ Dr. Munir Majid, Chairman of ASEAN-BAC Malaysia; Mr. Sivasuriyamoorthy Sundara Raja, Deputy Chief Executive Officer (Investment Promotion & Facilitation) of Malaysian Investment
Development Authority (MIDA); Ms. Vivian Sia, Director, Investor Relations -Americas of InvestKL Corporation
(Last Row Left): Tan Sri Yong Poh Kon, Council Member of ASEAN-BAC Malaysia; His Excellency Ambassador Michael W. Michalak, Senior Vice President and Regional Managing Director of US-ASEAN Business Council
(USABC); Ms. Jukhee Hong, Executive Director of CARI ASEAN Research and Advocacy

[1] https://www.mpc.gov.my/malaysia-competitiveness-performance/

[2] https://www.weforum.org/reports/the-global-competitiveness-report-2020/in-full/infographics-14b60f7c60

“Green and white passion”: the historic connection between Real Betis and Glasgow Celtic

The two clubs share the same colours thanks to the historical figure of Manuel Ramos Asensio. They also share incredible fanbases, and have often interacted on social media in recent years.

The Benito Villamarín and Celtic Park may be 2,000 kilometres apart, but there is a connection between Real Betis and Glasgow Celtic that is so strong that it has endured over the years. Above all, these two Spanish and Scottish sides have something very visible in common: their green and white colours, uncommon in the world of football.

Let’s take a ride back in history, to over a century ago and the world of Manuel Ramos Asensio. Raised in Andalusia, he was sent to learn English in the southwestern Scottish city of Dumfries when he was a youngster. From there, he often travelled to Glasgow to watch Celtic play, making several close friends at the club in the process.

After returning to Andalusia and playing an important role in the early years of Real Betis’ existence in the early 1900s, Manuel organised for green and white fabric to be sent to Seville when Real Betis needed new shirts. Before then they’d usually sported blue and white jerseys, but then switched to green and white, the colours of Manuel’s favourite Scottish team and also, fortunately, the colours of the Andalusian flag.

In order to stand out, Real Betis wore green and white as vertical stripes, unlike the horizontal hoops of Celtic. In a match against Málaga in 2017, though, Real Betis switched to hoops for a one-off match that was taking place on February 28th to mark el Dia de Andalucia, ‘Andalusia day.’

Celtic sent a message of congratulations to Real Betis, remembering their historic connection. In fact, that was one of many messages of friendship that the two clubs have exchanged over social media in recent years. They’ve even nominated each other for various viral social media challenges.  

Despite their long history and European pedigree, these sides had never actually met on the pitch… until now: they are set to play in the Europa League this week! It means, among other things, a special return for Celtic to Seville, the city where they played their most recent European final: a dramatic 3-2 at the UEFA Cup final defeat to Jose Mourinho’s FC Porto back in 2003.  

Such a fixture is a truly special one given how passionate the fanbases of these two clubs are. Their two stadiums are of almost identical capacity, of just over 60,000, and both are able to fill almost every seat for each home match. The atmospheres at the Benito Villamarín and Celtic Park rank easily among the most special in their respective leagues and it will be an incredible occasion when these two clubs with so much in common will finally meet on the pitch. That will be a moment that would make Manuel Ramos Asensio very proud indeed.

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LaLiga Santander Matchday 5 preview: Valencia CF vs Real Madrid the pick of the bunch as LaLiga gears up for goals

LaLiga Santander Matchday 5 kicks off this Friday with a fixture list guaranteeing entertainment and history, with classic showdowns such as Valencia CF vs Real Madrid and Atletico de Madrid vs Athletic Club on the cards.

The action gets going in Vigo on Friday night with RC Celta hosting Cádiz CF. With both these sides yet to taste victory and with both teams currently inside the bottom five, this is already a huge match as the Galician and Andalusian clubs look to jumpstart their seasons.

Getafe CF are also desperate for a positive result after starting the campaign with four defeats from four, making their short trip to take on Rayo Vallecano on Saturday lunchtime a vitally important one. If the Azulones are to take a point or more back to the south of Madrid then they’ll have to stop Radamel Falcao, who is expected to make his debut for Rayo. When the Colombian striker steps onto the pitch in front of the home fans, that’ll be quite an occasion.

At 4.15pm CEST comes a classic of Spanish football: Atlético Madrid host Athletic Club. These two institutions have similar names and wear similar colours for a reason; the capital city club was actually created as a sister club to the Bilbao side at the beginning of the 20th century. Their recent meetings have been very tight, with two victories each and one draw from their past five. It should be another fascinating duel on Saturday.

There are a couple of regional rivalries to conclude Saturday’s action, as Elche CF welcome Valencian Community neighbours Levante UD to the Estadio Martínez Valero. CA Osasuna then make the one-hour trip to face D. Alavés at Mendizorrotza. With fans back in the stands for both of these local clashes, passionate atmospheres should be expected.

RCD Mallorca vs Villarreal CF is the first Sunday fixture and will have several exciting young talents on show. The islanders have Kang-in Lee and Takefusa Kubo in their ranks, as well as Fer Niño, who is actually on loan from Villarreal. The Yellow Submarine themselves have the 18-year-old Yeremi Pino in their ranks, one of the rising stars of Spanish football and a man who’ll be looking to make a mark on this Sunday lunchtime fixture.

Real Sociedad and Sevilla FC meet next in a battle of two teams who’ll have been in European action in the midweek before this game. Both these clubs are aiming for another year of European qualification at least, making these three points extra valuable. Real Betis, another of Spain’s European representatives, then host RCD Espanyol in what will be a match of reunions. Former Espanyol striker Borja Iglesias now leads the line for the Green and Whites, while Loren Morón could earn his first start for the Catalan club after his summer switch from Betis.

At 9pm CEST on Sunday night comes the blockbuster clash of the weekend as Valencia CF face Real Madrid at Mestalla. This is one of the most entertaining fixtures in all of European football, with dramatic moments in recent years such as Valencia CF’s 4-1 win last season courtesy of three Carlos Soler penalties or the Real Madrid equaliser the season before when goalkeeper Thibaut Courtois went up for a late corner and set up Karim Benzema’s last-gasp equaliser. Over the past 14 years, this fixture has produced an average of 4.4 goals per game for eight Real Madrid wins, six Valencia CF wins and three draws. With both these sides – who sit joint top on 10 points – scoring and conceding goals to start 2021/22, there’s no reason why it shouldn’t be another epic encounter this Sunday night.

The Matchday 5 slate of fixtures then reaches its conclusion at 9pm CEST on Monday night at the Camp Nou, where FC Barcelona meet Granada CF. Former Barça assistant coach Robert Moreno is now in charge of Granada and his group of players know what it’s like to win at the Camp Nou, having triumphed 2-1 there back in April towards the end of last season. Under the floodlights, it’ll be interesting to see who comes out on top this time around.

Watch LaLiga Santander live this weekend on BeINSports

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Top 5 Most Essential Insurance Coverage

Think you don’t need insurance? Think again.

The biggest benefit of having Insurance is that it provides you with a financial safety net in the event of any unexpected incidents in your life, so that you and your family can worry less and live more. Now which Insurance should you get? Here are the 5 most essential insurance coverage, even for those on a tight budget!

1. Medical Insurance – A MUST for Everyone

Government hospitals are currently busy dealing with Covid-19, so if you need major medical treatment, you need to use private hospitals. But private hospitals are very expensive. That’s why medical insurance is a must for everyone in your family, including your children. Do you know that you can insure them from 15 days old?

Even if you were stricken with cancer, most medical plans will pay for hospitalisation, surgery and chemotherapy. You do not need a separate critical illness plan to pay for your cancer medical and hospitalisation expenses.

2. Life Insurance – If You Have Dependents

The pandemic has taught us to prepare for the unexpected. If you have dependents who rely on you for financial support, like your spouse, children or retired parents – you need life insurance.

If you die unexpectedly, life insurance will make a lump sum payment to your dependants. A RM1 million life insurance policy is common and can be bought for less than RM200 per month for a 35 year old person with a clean bill of health.

If you’re single without dependents, e.g. your parents do not depend on you for financial support, there’s no need to get life insurance. And you do not need to insure the lives of your young children because you do not depend on them.

3. Total and Permanent Disability (TPD) Insurance – Usually Comes with Life Insurance

TPD places you and your family in a worse financial situation than if you died, not only would your family have lost a source of income (you!), but you will need funds for your treatment, support and sustenance.

A lump sum payment would be given if you suffer total and permanent disability. TPD insurance is usually packaged together with life insurance. If you strictly do not need life insurance but would still like TPD coverage, consider buying life insurance with TPD packaged together.

4. Critical Illness (CI) Insurance – Consider in your mid-30s (or earlier, if your family has a medical history of chronic illnesses)

Critical illness insurance is to replace your lost income as you’re recovering from a CI, or pay for experimental therapy not covered by your medical plan, and usually paid in lump sum upon diagnosis of covered CI. Your medical insurance plan would cover your hospitalisation and treatment costs, but not your loss of income.

Critical illness would include stroke, cancer, heart-attack, etc. The CIs that are covered depends on the plan offered, there are more than 40 types. And Fi Life focuses on the 4 most frequent CIs – Cancer, Stroke, Heart Attack, and Heart Bypass.

Generally, you should consider CI insurance when you’re in your mid-thirties. But if your family has a history of cancer or other CIs, best to get one as soon as possible.

5. Personal Accident (PA) Insurance – Consider if You’re An Active Sports or Outdoor Person

A medical plan covers your hospitalisation and major surgery costs, a personal accident insurance covers costs like treatment of injury from accidents that doesn’t need hospitalisation e.g. wounds that require stitches from a clinic, or a sprain that requires physiotherapy.

Consider a PA if you are prone to injuries from sports or outdoor lifestyle, for your accident-prone children or frail parents, or if you commute to work on a motorbike.

Visit www.fi.life/medical to see the medical insurance packages that best suit your circumstances and budget.


The most essential of all insurance policies is a medical card. From now until 31st December 2021, buy a Fi Life medical plan underwritten by AXA-Affin General Insurance Bhd, and get an additional Personal Accident insurance with RM150,000 coverage for free! Click here for more information: GET MEDICAL CARD + FREE PA


LaLiga is the first major football league to partner with Socios.com, the leading provider of blockchain solutions for the sports industry and official partner to 60+ global leading sport brands worldwide
LaLiga and Socios.com will work together to create new opportunities for the league’s more than 800 million global fans to actively engage with their favorite players and clubs and access unique rewards and once-in-a-lifetime VIP opportunities
Madrid, September 14h, 2021.- LaLiga and Socios.com, the leading provider of blockchain-driven Fan Engagement solutions for the sports and entertainment industry, have announced an agreement that will see the creators of Fan Tokens become Global Fan Engagement Partner of Spain’s top tier football league.
Socios.com and LaLiga will work together to create new opportunities for the league’s more than 800 million global fans to engage actively with the brand through the platform’s cutting-edge blockchain technology solutions.
This partnership will give LaLiga Santander fans the chance to get closer than ever to their heroes, regardless of where in the world they are based, and to access unique rewards such as official products, signed jerseys, free tickets and once-in-a-lifetime opportunities.
Driven by the central belief that transitioning passive fans into active fans is essential to the future of sport, Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organizations with the tools to engage with and monetize their  global fanbases.
Since its creation, in 2019, Socios.com has been enhancing Fan Experience across the global sports industry through Fan Tokens, collectible digital assets that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions on Socios.com.
Over 40 global leading sport organisations across 20 different countries and seven different sports have launched their official Fan Token on the Socios.com app, home to a growing global community of nearly 1.3M sports fans. The list includes LaLiga Santander clubs FC Barcelona, Atlético de Madrid, Valencia CF and Levante UD, as well as other football giants across the globe, Formula 1 teams, esports organisations and mixed martial arts brands, among others. 

Fan Tokens have consolidated as one of the fastest growing revenue streams for the sports industry, generating over $200 million in profits for Socios.com’s global network in a little over two years since the first token was released. 
The partnership with LaLiga, the first major football league to join the platform, sets a new milestone for Socios.com and strengthens its position in Spain, a strategic country in which the company is about to inaugurate its new offices. The agreement also reasserts the position of Socios.com as the global leaders of blockchain-driven fan engagement solutions for the sports industry.
Alexandre Dreyfus, Founder and CEO of Socios.com, said: “We are very excited and proud to be partnering with LaLiga, one of the biggest brands in global sports, with over 800 million fans around the world, and home to legendary clubs that have helped write the history of football.”
“The LaLiga partnership will allow us to take another step forward in our mission to bring about a new era of global fan engagement, where fans are no longer spectators, but empowered, active participants”.
“It is no coincidence that LaLiga has become the first major European football league to partner with Socios.com. Over the past few years they have earned a reputation for being one of the most innovative brands in sports, leading the way for organisations worldwide in terms of embracing innovation and leveraging new technologies. This partnership is yet another demonstration of their boldness and leadership”.
“At LaLiga we are pleased to partner with Socios.com, one of the global leaders in fan engagement solutions for the sports industry. Thanks to this agreement, all our fans around the world will be able to connect more actively with their favorite players and teams. For us it’s a way of getting closer to them and offering them new experiences”, said Oscar Mayo, Executive Director of LaLiga.
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LaLiga presents new ElClasico brand identity

The world’s most iconic club match will now have its own logo and visual identity

Rivalry, strength, passion, technology, innovation, dynamism, entertainment and globality are among this new image’s main attributes

Madrid, 13 September 2021.- LaLiga has created a logo and brand identity for ElClasico, the match that pits FC Barcelona and Real Madrid against each other each season, with the aim of giving one of the most iconic and popular sporting showdowns on the planet a unique and highly recognisable visual identity.

The branding project’s aim is to reflect the DNA of what this legendary encounter symbolises: rivalry, strength, passion, technology, innovation, dynamism, entertainment and globality.

Always at the cutting edge of innovation and entertainment, this new image will be yet another asset in LaLiga’s bid to enhance the brand value of its competition and its clubs, which can be featured at all international events and activations held around this match as part of LaLiga’s internationalisation strategy.

This initiative shows LaLiga to be looking to the future once again, working more closely with clubs to promote the competition and its most iconic matches, including not only ElClasico but also El Gran Derbi, El Derbi de Madrid, El Derbi Vasco, among others.

Watched in every corner of the planet, ElClasico is LaLiga’s blockbuster par excellence that puts life on hold; it is the most watched club match globally. An encounter that everybody watches, that brings everybody together, whether they like football or not, and a cultural touch point that transcends borders.

LaLiga is preparing a major launch of this new visual identity to coincide with the next ElClasico, set to be played in October. It will be implemented across all media outlets and actions that LaLiga rolls out, both nationally and internationally, through promotions, digital and media campaigns, international media activations, press conferences, and international events.

Just last week, LaLiga won the International Creativity Award at this year’s Sports Industry Awards for its unique ElClasico campaign, highlighting its diverse and highly adaptable events in all four corners of the world during the pandemic. The award was also a reflection of LaLiga’s wider work in promoting ElClasico in recent years.

The design of ElClasico’s identity

This is a groundbreaking, young, exciting, football-loving, and visual image that will connect with a global audience and especially among a young demographic. Its style is reminiscent of the digital environments popular among younger audiences and their passion for eSports, TV shows and urban culture. A visual identity that conveys not only the today, but also the tomorrow of a great sporting and entertainment show that brings the world to a standstill for 90 minutes.

ElClasico’s new logo draws its inspiration from the shared emotion that exists between footballers and fans the world over. It is an inclusive brand that does not set a distance between the stars and their supporters, but rather brings them closer together and helps fans feel that they are very much an integral part of the game.

Custom typography has been used to create this new identity, with an energetic style, sharp angles and verticality to express movement, dynamism, and its digital essence.

The symbol that separates Real Madrid and FC Barcelona will replace the usual “vs.” and will be the icon that best represents ElClasico. It represents rivalry, strength, and confrontation, evoking the competitive spirit of both teams.

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Lalamove empowers SMEs in Klang Valley, Penang, Johor Bahru with zero commission, pay-per-delivery trial pack

On-demand deliveries can help take small businesses to the next level. – Picture from Unsplash

*This article is brought to you by Lalamove

Are you a business owner? Are you looking for ways to deliver your products to customers more efficiently during the pandemic? Are you looking to boost up your business’ operation efficiency for a seamless supply chain but aren’t sure where to begin?

It might be worth considering an on-demand delivery service that can help simplify your business’ daily logistics needs.

With the growth of many small and medium enterprises (SMEs) hampered by Covid-19, to have an efficient and hassle-free on-demand delivery service is important to help day-to-day operations run smoothly.

Ultimately, it all comes down to providing efficient delivery service to increase returning customers so entrepreneurs can focus on their business strategy to build sustainable growth.

Faster deliveries means your products can reach customers quickly. – Picture courtesy of Lalamove

Lalamove has been equipping Malaysian SMEs with faster and affordable deliveries through a host of multiple vehicle options. 

It only takes seconds to find a van, bike or truck for your goods, whether big or small, to reach customers quickly. 

Brands looking to get ahead of the pack will be happy to know that Lalamove has an average of eight seconds driver matching time, making the last mile delivery service provider the fastest in the business.

Its pay-per-delivery system also gives freedom to its users, especially SMEs, from fixed logistics costs and long term commitment on logistics solutions. 

Whether you run a home bakery or need to transport bulky items like furniture and manufacturing goods, this is the right delivery platform for you that is customisable according to your business needs.

You can even deliver bulky items like furniture using Lalamove. – Picture from Unsplash

Every month, more than 1.5 million deliveries are made by Lalamove to over 250,000 SME customers and regular customers in Klang Valley, Penang and Johor Bahru.

Large enterprises and start-ups are also fans of this user-friendly delivery platform.

If you’re new to Lalamove and have been wanting to test out their faster on-demand delivery service, you can take advantage of the platform’s delivery trial pack worth RM150 that is catered for SMEs. 

The trial pack is part of Lalamove’s initiative in empowering local SMEs. 

“We understand that for our SME clients, every cent counts,” said Lalamove managing director Jane Teh.

“Our delivery platform is designed to provide full flexibility for SMEs to scale their deliveries according to their needs and budget. 

“With the launch of this SME trial pack, we can further support our SME clients who are new to the platform to adopt our delivery solutions at a discounted rate.”

Lalamove’s business account is suitable for all types of businesses. – Picture from Unsplash

To experience Lalamove’s faster delivery solution and trial pack, all SMEs need to do is sign up for a business account with Lalamove.

It’s free to sign up and is suitable for all types of businesses and industries.

Lalamove is also equipped with API (application programming interface) support to integrate with your website or e-commerce platform and there’s even a dedicated account manager plus prioritised customer service support.

SMEs owners can first  enjoy a total of RM30 delivery discounts with the coupon code “LALAMSME”.

They can then consider topping-up their Lalamove wallet to enjoy additional delivery discount coupon packs that are worth RM120. 

The trial pack, only available to SMEs, is currently limited to first 1,000 redemption and expires on 30 Sept 2021.

Lalamove has fleets across the Klang Valley, Penang and Johor Bahru. – Picture courtesy of Lalamove

Lalamove’s flexible and scalable delivery model allows it to support all types of businesses, either to improve customers experience through faster goods delivery services or to provide backend support for business to boost operation efficiency during peak seasons. 

Available in the Klang Valley, Penang and Johor Bahru, find out how Lalamove can help your business thrive by signing up for a Lalamove Business Account here.

*Terms and conditions apply.

High Quality Print On Demand (POD) & Prepress – Color Separation Services in Klang Valley

Founded in 1992, Perdana Grafik Sdn Bhd has achieved many milestones in the printing industry and even became the first in Malaysia to use the Digital Store Front (DSF) system in providing pre-press and digital printing services. Perdana Grafik’s skilled and experienced team members are known to provide high-quality printing with maximum efficiency and productivity in the industry too. From business cards to buntings, customized labels to bard cover book bindings, you name it, they have it. Some of their other well-known services include the pre-press colour separation service and print on demand (POD).

Print On Demand (POD)

The new generation of printing technology, Print On Demand (POD) is a convenient and affordable process that allows you to print in singular or small quantities that was not achievable when there was only traditional printing technology such as letterpress. So if you are planning to have your self-published book printed only after you receive orders, Perdana Grafik’s POD service is absolutely perfect for you as it saves you time and money from mass printing.

Pre-Press Colour Separation Service

Perdana Grafik’s Pre-Press Colour Separation Service sees their expert team members review and prepare digital files for printing. This technology works by separating the colours of the images into cyan, magenta, yellow, and black (CMYK). From there, every single colour is applied separately in layers until an infinite variety of colours are created to bring out the best of your submitted photo or poster. By using the Pre-Press Colour Separation Service, your prints will have impeccable outcomes with true to life colours. This service is great for those looking into printing portraits, books about fine art, photobooks, and any other materials that require high quality printing and colour balance.

One-Stop Printing Location

With various printing services, it is no wonder why Perdana Grafik is known to be a one-stop station for printing almost anything. If you are starting up your food business or shop, you would be glad to know that your business cards, vouchers, packaging stickers, banners, buntings, flyers, and food menu can all be accomplished under one roof. Here are some of the services provided by Perdana Grafik:

  • Colour Separation
  • Colour Retouching / Colour Adjustment
  • Digital Colour Proofing
  • Digital File Composition
  • Online Ad Submission Through AOT / EADS
  • Digital Printing Print On Demand
    • Brochure / Flyer / Name Card
    • Die-Cut Label Sticker / Hardcover Coffee Table Book
    • Photobook / Personalized Calendar
  • Offset and Inkjet Printing
  • Finishing:
    • Staple Bind/Perfect Bind/Wire’ O Bind/Screw Bind
    • Hot Lamination
    • Cold Lamination (Gloss/Matt)
    • Hard Cover/Soft Cover
    • Die-Cut

Flexi Printing to Meet Your Needs

Not only is Perdana Grafik known to produce high quality prints and provide numerous printing services, they are also known for their quick turnaround time and deliveries to anywhere in the Klang Valley. To ensure that you can make your Print on Demand (POD) orders immediately, Perdana Grafik archives your files, designs, and artworks safely so that you would not need to forward your files every single time. They also have custom designing services for those who do not have a designer to come up with printing collateral too.

Perdana Grafik’s printing services are very important to the community as we start to open our doors to welcome businesses, students, employees, and more. Businesses have changed and might need a new set of name cards, teachers will need to print test papers for the remaining school days, bosses planning to send out 2022 calendars to suppliers, and online sellers need customized stickers to seal their packages. Without realizing, we are still making use of prints no matter how much we talk about digitization and the advancement of technology.

If you are in need of printing services with Perdana Grafik, contact them at 03-7880 7811 / 016-2192680 or drop by their office at Perdana Grafik Sdn Bhd, Block A, No. 1-1, Zenith Corp Park, Jalan SS7/26, Kelana Jaya, 47301 Petaling Jaya, Selangor.