Both organizations join forces to promote and raise public awareness around social responsibility
Madrid , February 25 2021 – LaLiga and the United Nations Alliance of Civilizations (UNAOC) have signed a global memorandum of understanding (MoU) under which they will work together to promote and raise public awareness around social responsibility for the next two seasons (21/22 and 22/23).
Both organizations will work to promote and raise public awareness around social responsibility through different projects and tools. The pillars of the agreement will be promoting education, combating racism and discrimination based on religion, belief, ethnicity or gender, social integration and gender equality.
By signing the MoU, both institutions have agreed to work together on a set of promotional activities with the launch of the first communication campaign titled “ONE HUMANITY. The inspiring video includes passionate and strong messages from key players of the following LaLiga clubs: Real Madrid CF , Real Sociedad, Athletic Club, Deportivo Alavés, SD Huesca, CA Osasuna, RC Celta, Atlético de Madrid, Levante UD, Real Betis, Granada CF, Sevilla FC, Valencia CF, and Elche CF.
Both organizations will amplify their projects globally through their communication channels . As part of the MoU, UNAOC will also support LaLiga with its CSR and educational projects worldwide.
A signing ceremony took place at LaLiga’s headquarters in Madrid, with the the presence of Javier Tebas, President of LaLiga, and Miguel Angel Moratinos, High Representative for UNAOC.
Moratinos commented on this new partnership: “It is an honor to work with LaLiga on this strategic alliance, to help promote a better society, especially through the most loved sport in the world, football. It is my hope that this deepened cooperation between UNAOC and LaLiga, a world leader in leisure and entertainment, helps us build a greater community and provides us with a great deal of value.”
Javier Tebas added: The transmission of values through all our international alliances is vital and this strategic collaboration with UNAOC is a great example. Together with UNAOC and the involvement of all our participating clubs, I am positive that we will achieve our goals to foster and spread awareness around equality, diversity, and social responsibility.”
By signing this Memorandum of Understanding with UNAOC, LaLiga continues to bolster ties with the world’s most important organisations and institutions on an international stage. The new agreement is a further demonstration of LaLiga’s commitment to developing the love of football all over the globe.