Barcelona, Spain, June 1st , 2021 – Global sports brand PUMA and LaLiga present the new official match ball for the 2021/21 season: the ACCELERATE. Ibai Llanos, the most popular Spanish-speaking Caster, led the unveiling on his Twitch channel, showcasing the design of the upcoming season’s primary match ball, which combines traditional white with an explosive mix of red, yellow and orange tones.
PUMA and LaLiga have transformed the perception of the LaLiga ball over the past two years, and have this season focused on the transformative nature of the ball that makes the game so exciting. Every team features players capable of changing the game in the blink of an eye. The ball is the focus of the game, the element that transforms football into the game people love. A unique spectacle. This isn’t just football, this is LaLiga. This isn’t just a ball, it’s the Heart of LaLiga.
To demonstrate the transformative power of the new ball, PUMA and LaLiga have launched an eye-catching campaign with strong visual language combining real images with 2D and 3D animation. The colours of the new ACCELERATE ball pay tribute to the energy of FIRE. Thecampaign has been created in a powerful chromatic style and an aesthetic inspired by Japanese Anime.
An unprecedented launch via Twitch
Ibai, who commentates LaLiga matches via Twitch, showcased the new 2021/22 match ball on his channel. “ACCELERATE is a spectacular ball, it’s going to turn a lot of heads,” he said during the presentation. “It’s a great honour to have presented the launch of the new ball from home.”
The launch campaign of the new ACCELERATE ball focuses on PUMA players such as Luis Suárez, Jan Oblak, Antoine Griezmann, Raphaël Varane, Suso, Jules Koundé and Marc Bartra. A number of LaLiga stars of past and present including Suarez, Suso, Cazorla, Nolito and Bartra featured during the launch on Ibai’s Twitch channel, discussing their objectives ahead of next season and the new ball’s originality and standout design.
ACCELERATE, a symbol of the game as a creator of energy
ACCELERATE is the perfect ball for accuracy and rapid movement, a symbol of the game as a creator of energy. It will be used in most LaLiga matches and mixes white, black and grey touches with energetic and vibrant red, yellow and orange tones that offer optimal visibility. The unique ball is structured with eight large panels which facilitate greater ball control.
The ball is FIFA approved, meaning it balances high performance with a design incorporating cutting-edge technology. It features high frequency moulding that guarantees perfect sphericity, improved maintenance of the ball’s shape over time and lower water absorption. The aerodynamic surface is 1.2mm textural 3D PU, making it more resistant to abrasion and wear. POE foam has been added to increase touch sensitivity, providing a firmer feel and better bounce consistency.
The first official LaLiga 2021/22 match ball to be presented, the ACCELERATE will be available from 1st June at PUMA.COM and selected stores around the world.