LaLiga presents new ElClasico brand identity

The world’s most iconic club match will now have its own logo and visual identity

Rivalry, strength, passion, technology, innovation, dynamism, entertainment and globality are among this new image’s main attributes

Madrid, 13 September 2021.- LaLiga has created a logo and brand identity for ElClasico, the match that pits FC Barcelona and Real Madrid against each other each season, with the aim of giving one of the most iconic and popular sporting showdowns on the planet a unique and highly recognisable visual identity.

The branding project’s aim is to reflect the DNA of what this legendary encounter symbolises: rivalry, strength, passion, technology, innovation, dynamism, entertainment and globality.

Always at the cutting edge of innovation and entertainment, this new image will be yet another asset in LaLiga’s bid to enhance the brand value of its competition and its clubs, which can be featured at all international events and activations held around this match as part of LaLiga’s internationalisation strategy.

This initiative shows LaLiga to be looking to the future once again, working more closely with clubs to promote the competition and its most iconic matches, including not only ElClasico but also El Gran Derbi, El Derbi de Madrid, El Derbi Vasco, among others.

Watched in every corner of the planet, ElClasico is LaLiga’s blockbuster par excellence that puts life on hold; it is the most watched club match globally. An encounter that everybody watches, that brings everybody together, whether they like football or not, and a cultural touch point that transcends borders.

LaLiga is preparing a major launch of this new visual identity to coincide with the next ElClasico, set to be played in October. It will be implemented across all media outlets and actions that LaLiga rolls out, both nationally and internationally, through promotions, digital and media campaigns, international media activations, press conferences, and international events.

Just last week, LaLiga won the International Creativity Award at this year’s Sports Industry Awards for its unique ElClasico campaign, highlighting its diverse and highly adaptable events in all four corners of the world during the pandemic. The award was also a reflection of LaLiga’s wider work in promoting ElClasico in recent years.

The design of ElClasico’s identity

This is a groundbreaking, young, exciting, football-loving, and visual image that will connect with a global audience and especially among a young demographic. Its style is reminiscent of the digital environments popular among younger audiences and their passion for eSports, TV shows and urban culture. A visual identity that conveys not only the today, but also the tomorrow of a great sporting and entertainment show that brings the world to a standstill for 90 minutes.

ElClasico’s new logo draws its inspiration from the shared emotion that exists between footballers and fans the world over. It is an inclusive brand that does not set a distance between the stars and their supporters, but rather brings them closer together and helps fans feel that they are very much an integral part of the game.

Custom typography has been used to create this new identity, with an energetic style, sharp angles and verticality to express movement, dynamism, and its digital essence.

The symbol that separates Real Madrid and FC Barcelona will replace the usual “vs.” and will be the icon that best represents ElClasico. It represents rivalry, strength, and confrontation, evoking the competitive spirit of both teams.

Tagged : / / / /

After 560 days away, Real Madrid return to the Santiago Bernabéu

Real Madrid have been redeveloping their home ground over the past year and a half, but will finally return this Sunday to take on RC Celta

This Sunday, for the first time in a year and a half, there will be a matchday buzz in the Chamartín area of Madrid. The Estadio Santiago Bernabéu hasn’t hosted any event since Real Madrid defeated FC Barcelona 2-0 in ElClásico on 1st March 2020 and now, 560 days later, Los Blancos will take on RC Celta at their historic home, at 21:00 CEST on 12th September. 

When the coronavirus pandemic struck, temporarily halting the football calendar and then preventing fans from attending matches, Real Madrid decided to bring forward the redevelopment work that they had planned for the Bernabéu. If no football stadium was going to be able to host supporters for a significant period of time, Real Madrid concluded that it made sense to use that time to start with the construction work that they’d planned to carry out over the next several off-seasons.

As such, Los Blancos fulfilled their final few 2019/20 home fixtures and all of their 2020/21 home matches at the Estadio Alfredo Di Stefano in their Valdebebas training complex. This was the stadium that had been used by the B team and, even if it’s a smaller ground, it is a state-of-the-art venue that has 14 booths for TV and radio, dozens more seats for the written press and a media centre. There was enough space for up to 30 cameras to be installed, meaning that the broadcasts of Real Madrid’s LaLiga Santander matches were still of the highest quality.

During their brief stay at the Estadio Alfredo Di Stefano, Real Madrid clinched the 2019/20 LaLiga Santander title, as well as winning important fixtures such as ElClásico or the Madrid derby. In total, including matches in all competitions, Los Blancos played 31 home fixtures in Valdebebas between football’s return and now, for a record of 23 wins, four draws and four defeats. That made for a win percentage of 74%, only slightly below Real Madrid’s all-time home win percentage of 77%.

Now, after playing their first three fixtures of the 2021/22 LaLiga Santander season on the road, it’s finally time for Los Blancos’ homecoming and, even if there is still limited capacity due to the remaining coronavirus restrictions and the fact that fans are returning gradually, there is great excitement ahead of this weekend’s clash with RC Celta Vigo.

Summer signings David Alaba and Eduardo Camavinga will be able to experience the home support of the Bernabéu for the first time, while other stars such as Karim Benzema, Luka Modrić and Toni Kroos can savour the cheers of their fanbase for the first time in over 18 months.

Construction work is still taking place at the stadium, as the redevelopment project is a significant one and won’t be finished for some time yet. However, Real Madrid have been able to accelerate the process as they construct what club president Florentino Pérez has said will be “the best stadium in the world”.

The new-look Bernabéu will bring increased security, comfort and accessibility for fans, while it will also boast a new roof, a new exterior and new spaces, such as convention rooms, stores, car parking and a new interactive museum. Most importantly, it’ll have the special atmosphere that exists at Real Madrid matches, starting from this Sunday.

Tagged : / / /

Five things you may not know about Eduardo Camavinga

Real Madrid’s deadline day signing is the latest top prospect to emerge from France.
Several of Europe’s top clubs have been trying to sign Eduardo Camavinga over the last couple of years, ever since the teenager emerged at Rennes and proved he is likely to become one of the best midfielders of the next decade. Real Madrid won the race for his signature, signing the 18-year-old on deadline day. Here comes a look at five facts you may not know about him.
His Champions League experience
Even though Camavinga is still only 18 years of age, he has already featured in the Champions League. After becoming Rennes’ youngest ever debutant as a 16-year-old at the end of the 2018/19 campaign, it was in the 2019/20 season that he started more and more frequently, helping Rennes reach the Champions League spots before the coronavirus pandemic ended that Ligue 1 season. That saw them qualify for Europe’s premier club competition and the youngster faced Chelsea, Sevilla FC and Krasnodar last term.
His France national team debut
Camavinga is still very much a member of France’s U21s side, but he has already featured for the senior Les Bleus team too. The midfielder has three senior France appearances to his name, the first of them coming in a Nations League clash with Croatia on September 8th 2020, when he was still just 17 years, nine months and 29 days old. That made him the youngest France debutant in over 100 years.
His positional evolution  
Already in his career, the Frenchman has played in all of the midfield positions. He has been trusted at defensive midfield, but also in more advanced and wider roles. This has allowed Camavinga to demonstrate his ball-winning abilities and his skill at advancing the ball, whether through his passing or his dribbling. He is still young and still trying to find his best position. Carlo Ancelotti will surely help him with this task.
His start in an Angolan refugee camp
Camavinga was born in 2002 in an Angolan refugee camp to Congolese parents. The family moved to the north of France to escape war the following year, so Camavinga has spent almost his entire life in the European country. His childhood wasn’t always easy, with the family house even burning down when he was a child, but he has always shown great resilience. 
His judo past
It wasn’t only football that Camavinga practiced as a child. He also spent time as a youngster learning the art of judo. Although he loved learning the martial art, which his father had practiced too, the footballer decided to focus on his first love. By giving his all to football, he has already come so far.
Tagged : / / /

Born to Score: Vini Jr

The Brazilian winger has kicked off the season in sensational form, finding the back of the net three times in just 55 minutes of football.

Real Madrid’s mercurial youngster has started the season with a bang. Three goals in just two games see him sit top of the LaLiga Santander goal scoring charts, on par with fellow South Americans Angel Correa and Erik Lamela.
On Matchday 2, Vini Jr scored twice against Levante UD to earn his side a dramatic draw at the Ciutat de Valencia, a bit of a bogey stadium for Los Blancos in recent seasons. His first was a work of art, rounding off a sensational pass from Casemiro with a mazy run and finish to make it 2-2. His second made it 3-3, controlling perfectly and finishing past Levante keeper Aitor Fernandez to ensure his side went home with a point. 
Vini Jr is now in his fourth season at Real Madrid in LaLiga Santander. He first wore the famous white shirt in 2018/19, while also earning playing experience at reserve side Real Madrid Castilla. In 2019/20 he established himself in the first team, playing 29 matches and scoring three. 2020/21 saw him score another three goals, a number he has already matched just a few weeks into this season, the 91st in LaLiga’s history.
He’s not just Real Madrid’s top scorer this season, he’s also by the most efficient, with three goals in just 55 minutes of football. Three goals from four attempts on goal, one of them a header against D. Alaves on Matchday 1. He’s also chipped in with hard work despite not starting either game so far this campaign, winning five duels.
Still just 21 years old, Vini Jr’s best years are ahead of him. He plays each game as if it were his last, and he looks on track to become true LaLiga Santander star this season
Tagged : / / /