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PETALING JAYA, April 26 — Feeling hungry for a bite of the sea?
You’re not the only one as several homegrown suppliers have popped up in recent years to meet the growing demand for fresh seafood in Malaysia.
Many of these brands also saw a boom during the Covid-19 movement control order with more people opting to do their grocery shopping online instead of going to the wet market in person.
As the seafood supplier market expands, companies need to establish a unique identity as it can get tricky differentiating brands that offer such similar products.
Check out our list of six Malaysian seafood produce sellers to find out what they have in common and how they’re setting themselves apart from the competition.
Art of Salmó and My Fishman
Like many seafood supplier brands, Art of Salmó and My Fishman both feature blue colour palettes and fish illustrations on their logos.
In the midst of this, My Fishman’s logo stands out by highlighting another important aspect of their supply chain: the fisherman.
Art of Salmó also differentiates itself by specialising in one type of fish, the fjord trout, which it imports directly from Norway, while My Fishman offers a variety of seasonal catches sourced from local fishermen.
GL Marine and Long Seng Enterprise
GL Marine and Long Seng Enterprise have similar-looking websites in addition to presenting themselves as one-stop shops for frozen seafood. Both brands also sell processed food in addition to their usual offerings.
In this case, GL Marine sets itself apart by focusing solely on its range of frozen food, which also includes meat, poultry, and lamb.
Meanwhile, Long Seng Enterprise is known for its catalogue consisting of both fresh and frozen food.
Maison Oishi and Senri Malaysia
Whether you’re craving sushi or grilled fish, Maison Oishi and Senri Malaysia have become the go-to seafood supplier when it comes to making Japanese dishes.
Their product offerings are highly similar with both brands also selling a range of Japanese ingredients such as teriyaki sauce, miso paste, and noodles.
The brands’ distinct logos help draw the line between them as Maison Oishi adopts a more modern font, while Senri Malaysia goes down the more traditional route with calligraphy.
In a market where products look near-identical to each other, it’s crucial to create a strong brand identity that resonates with customers.
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Getting brands to stand out from the crowd through IP awareness is one of the firm’s key aims with their clients, local and overseas.
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