We Love You Box to unbox love and gratitude from the Rakyat for the medical frontliners of Malaysia

Because “the human spirit is stronger than a virus”

People of Malaysia from all walks of life, NGOs, Corporate Malaysia, SMEs, solopreneurs as well as media networks unite through We Love You Box, a collaborative initiative, to send love in the form of care packages and message dedications appreciating medical frontliners.

Yuinny Soong had just left advertising to start her own agency, CNTRD Studio when she felt convicted by the plight of our medical frontliners just as our nation saw escalating record-high cases surpassing 20,000 cases a day. Very quickly, she started gathering like-minded people to join her on this cause and ran a survey and one-on-one talks with hospital directors to understand their needs. Soon enough, We Love You Box was formed as a repository for the public to send in their messages of love and contributions. 

Yuinny said of her objectives of creating We Love You Box: “I have had the honour to speak to medical officers; my heart reaches out to all of you at the frontlines. I hope that We Love You Box will motivate you, and help you find the light wherever you are. We are here for you; please know that you are not alone.”

We Love You Box aims to raise at least RM640,000 for 10 medical and quarantine centres around the country reaching out to more than 10,000 healthcare workers dealing with Covid-19 patients by this year-end. The first phase of the deployment will be made to Hospital Sungai Buloh, Hospital Kuala Lumpur and MAEPS in September. 

CEO of AMV+ and former CEO of The Star Media Group, Andreas Vogiatzakis aptly put the cause in perspective, “Our medical frontliners need us now more than ever to stand behind them. Whilst we fill their bellies, what about their mind and soul? After all, the human spirit is stronger than a virus.”

Andreas, who recently authored “Courage at the Crossroads” will be dedicating RM10 from each copy of his book purchase to We Love You Box. To contribute, visit amvplus.com and order your book via IHUB using coupon code WLYB.

Other personalities and thought leaders who have also joined the We Love You Box cause include Datin Paduka Marina Mahathir, Dr. Hartini Zainudin, Raymond Goh, Sazzy Falak, Jaclyn Victor, Elvira Arul, Altimet, Douglas Lim, Dr. Jason Leong, Azura Zainal, Brandon Ho, film and TV producer Lina Tan, Celebrity Photographer Kid Chan, and last but not least, Director of Hospital Sungai Buloh Dr. Kuldip Kaur. 

Hundreds of messages have been collected since the initiative started just a couple of weeks ago. Datin Paduka Marina Mahathir hailed our medical frontliners as true heroes in her heartfelt note: “What can we say to our frontliners except thank you for your service, for your sacrifices, for your dedication. You’re our true heroes, women and men, and we are forever grateful. Sending lots of love, Marina.”

CEO of Signature Market, Edwin Wang thoughtfully wrote, “I am constantly in awe of our frontliners doing their part in keeping Malaysia safe. I would like to send a virtual hug and all my love and appreciation to everyone. I know it has not been easy but I am very grateful for your dedication in protecting our community so a big thank you to all of you.” 

Nathaniel Tan of Projek Bangsa Malaysia, the NGO behind the heart-wrenching video highlighting the cries of our medical frontliners that led to the formation of We Love You Box, has this to say, “You have served Malaysia more than anyone else, all these years, throughout Covid. You have sacrificed more than anyone else. We will never be able to give as much as you have, but we hope we can serve you in some small little way. Thank you from the bottom of our hearts.”

Messages that are collected will be curated and displayed on www.weloveyoubox.com as well as We Love You Box Telegram. Medical frontliners are invited to visit the website or join the Telegram channel to receive motivational doses of love and gratitude from around the nation – the man on the street, influencers, celebrities and industry captains alike. They can also tune in to any of their favourite Astro Radio’s 11 channels to listen to the message and song dedications made to them as part of Astro Radio KamiCare programme.

The We Love You Box collective comprises NGOs such as Sedunia, Projek Bangsa Malaysia, Kembara Kitchen, Caremongers Malaysia, Raleigh Kuala Lumpur, pitchIN, Reachout Malaysia, Persatuan Kebangsaan Pelajar Islam Malaysia and Muslim Youth Movement of Malaysia (ABIM) in addition to the core We Love You Box team of 12 volunteers from the advertising and marketing field, among others.

Sponsors so far include Signature Market, SUNSTAR Foods and Bergamot. Anyone can sponsor a We Love You Box care package budgeted at RM64 per medical frontliner in which they will receive energy and immunity boosters, protective gears as well as personalised mementos.

Join the We Love You Box movement by taking part in their pledge via their Facebook or Instagram. Support our medical frontliners today by sending a message of gratitude and making a donation via www.weloveyoubox.com. 100% of all proceeds will be channeled towards funding the care packs for medical frontliners. For collaborations or corporate sponsorships, kindly email us at contact@weloveyoubox.com.

About We Love You Box

We Love You was created with the purpose of providing motivation and support to our medical frontliners. It is a collaborative initiative rallying the people of Malaysia and change makers to Corporate Malaysia to honour, encourage and give strength to them national heroes to push through these extremely difficult times. We Love you Box aims to raise a minimum of RM640,000, whereby 100% of all proceeds will be channeled towards funding and distributing the care packages to the medical frontliners by the end of 2021. The We Love You Box website, www.weloveyoubox.com serves as a repository for anyone to submit their message of gratitude and make a donation via its funding-raising partner, Sedunia (Epic Society). 


Be yourself tomorrow – just flinch and baulk

Embrace true meaning of Merdeka - Twentytwo13.my
Photo: Twentytwo13

Tomorrow is a public holiday. It is a day to mark the 64th year of independence. Period. The day is to get your car washed; buy groceries or go to the market; watch special programmes on TV. Nothing more.

The sloganeering, the rhetoric, the patriotism, unity and togetherness are secondary. This annual observation (read: holiday) is a front for pretenders, hypocrites and those apple-polishing politicians who believe what they say will end years of “my race is mightier than yours” and “my religion rules supreme over all others”.

It is not something new.

They talk about religious tolerance but not acceptance; they talk of a nation for all but not a nation of all. They talk about unity in one breath and scream ketuanan in another.

Bangsa Malaysia remains a pipedream and anyone promoting it should be asked: “What have you been smoking?”

The divide is so deep-rooted and even without the cajoling by self-serving politicians, it continues to go grow deeper, diving into an already a divided nation.

1Malaysia (1MDB will be easier to recall!) coined by the convicted felon has metamorphosised into Keluarga Malaysia with the interceding Abah and Makcik Kiah still in the pupa.

So, will raising the flag once a year immediately instil a new form of patriotism, just like instant noodles?

Malaysian PM Muhyiddin to give TV address amid calls to quit
Pic: Yahoo.com

Yes, radio and television stations – both public and private – are pounding the messages. Yes, many are listening or watching, perhaps because they are interspersed with their favourite Tamil or Korean serial or at halftime of live football matches or news bulletins. But are the messages absorbed? What do they signify?

Is raising the flag at the gate of your house or office is the only way to show patriotism? What purpose does it serve when the next moment you go into an expletive-laden racist attack on your neighbour because he has parked his car in front of your entrance?

Do all these messages mean anything to hundreds of cyber troopers on the payroll of politicians who stir hatred and contempt with their own provocative and divisive messages? Or do they mean anything to the paymasters themselves? For many of them, the end justifies the means.

A week ago, there was some hope. A new prime minister, we had hoped, would introduce fresh faces who will bring in fresh ideas. But last Friday, our hopes landed with a thud and melted in the air. A recycled cabinet devoid of any concepts or notions is what we got.

Have we scrapped the bottom of the barrel? Is this all the talent we have? Or has political expediency superseded all other considerations?

The rent-seekers and cronies will continue to flourish, expecting handouts from new sources because any cut to money means having to change lifestyles. No more RM600 cigars; no more designer T-shirts or even taking a new wife.

The theme (whatever that means) for tomorrow’s holiday is Malaysia Prihatin. We seem to be fixated by the word “prihatin”, which means concerned or cares. But does the government or anyone in government actually care?

Some are busy making videos promoting themselves instead of the cause. Kerepek and curry mee have got celebrity endorsements but is this what we expect of our leaders?

Some demean the learning of English and yet are comfortable falling on their feet by sending out their messages in well-designed posters but blinded by improper use of the language. Are these the people who are going to lead us?

A thousand deaths over three days last week are grim reminders of how the government handled the Covid-19 pandemic. Friday marked the 10th day out of the previous 14 where there were more than 20,000 new cases. Doesn’t this say something?

The warm water cure and the Spanish fly lecture may be behind us, but let these be a constant reminder of the quality of the leaders.

There is a glimmer of hope, though. The new health minister’s hands-on approach in testing and vaccination brought some tangible results. The stance that “the government knows best” has ended.

The consultation process with all stakeholders is expected to be the frontrunner in the fight to return the country to normalcy but lurking in the shadows will be hidden hands for contracts and supplies.

Walking through the quagmire as a principled and no-sense man is not going to be an easy task. The minister must be aware of the dangers within, some sharpening their knives (or keris) to thrust if they do not get their shares of the spoils.

We have had so many religious and cultural festivals which were public holidays. The only option was to stay at home, say your prayers and hope for the best.

Is there any reason to rejoice, celebrate or revel tomorrow? If we do, the leaders who fought for self-rule more than six decades ago will cringe, grovel and turn in their graves.

R NADESWARAN says speaking from the heart does not make him unpatriotic or un-nationalistic or a lesser Malaysian.

*The views expressed are those of the author. If you have any questions about the content, copyright or other issues of the work, please contact Newswav.

A much needed reset for the future

Pic: MalaysiaNow

FOR the last 12 years, I have travelled to London, mostly on Malaysian Airlines since it is a direct flight without the hassle of lost hours on transit and catching connecting flights.

Due to infrequent and few MH flights to London since the pandemic, I travelled on Singapore Airlines for my current trip, now that Changi Airport has allowed transit flights.

Dubai and Doha Airport stayed open throughout the pandemic while Changi just reopened some months back for transit passengers from Malaysia.

The airline industry has gone through the toughest period since its inception. Closed borders, changing rules on closed and open borders, safety issues of passengers and crew has reduced capacity by 80% to 90%. Cash burn velocity has been unbelievable with high capital investments with loans to service, major staffing costs and the maintenance of aircrafts.

Malaysian Airlines is lucky to have Khazanah continuing to pump in money for its sustenance. Meanwhile AirAsia is scrambling for private capital and government loans that has been supposedly forthcoming.

I am sure Tan Sri Tony Fernandes will eventually prevail, being the tenacious entrepreneur he is, once the Asean borders reopen. It will be a step by step reset for AirAsia and Tony as he spends his time in the last 15 months building his digital business.

I am not too optimistic on the future of AirAsia X as their main market, China, has closed its borders for inbound and outbound travel (due to their zero-tolerance on Covid-19) and there are no clear intentions of reopening their borders anytime soon.

The Chinese government has gone to the extent of refusing to renew expired passports since overseas travel is not allowed. In the last 15 months, world tourism has been short of 120 million big spending Chinese visitors to their countries.

Meanwhile in the United Kingdom, citizens were travelling for their summer holidays to European countries that do not impose quarantine measures and reciprocal non-quarantine requirements when returning as long as one is fully vaccinated. Countries like Greece and Spain, who depend on tourism dollars, have reset their Covid-19 policies to simply kick-start their tourism industry.

Domestic tourism in UK picked up tremendously with many hotels, lodges and Air BnB accommodations fully booked throughout August.

As I walked the popular shopping streets in London, many retail shops and restaurants remained shut with no new tenants forthcoming. Even though the economy is fully opened, inbound tourism is badly affected with the government set to stop the furlough scheme (paying 70-80% of citizens salaries) by end August, which can only mean that another round of retrenchments is highly possible come September.

Recovery will be slow and uncertain but at least the reset button has been activated. It will be like a country suffering from a deep recession for two years and now crawling out of the woods with outstanding public health concerns.

So what can Malaysia learn from these countries as we reset our economy?

Inbound and outbound tourism will recover very slowly depending on the opening of borders by highly vaccinated countries. Domestic tourism is the low hanging fruit that can be easily plucked for instant employment opportunities and reviving the severely-hit hotels and accommodation businesses. Local spending will have a multiplier effect on small businesses along the highways and byways. Malaysian Airlines and AirAsia can start building capacity with a clear roadmap ahead.

In a webinar two days ago, Khairy Jamaluddin, who was appointed Health Minister yesterday, argued that lives vs livelihoods need not be a zero sum game as we open our economy. Once our population is fully vaccinated, we must still practice safe SOP’s of wearing masks, sanitising our hands and keeping safe distance policies in enclosed spaces. I fully agree with him.

The whole nation is struggling from pandemic and lockdown fatigue and coupled with loss of income for the poor, it is best that we find a new pathway before unhappiness turns into civil disobedience, as we have seen happening in many countries.

I will go further by proposing to our new Prime Minister and his cabinet that they replace the micro-managing SOP’s with clear broad policies with regards to public health activities and economic activities.

Not only do the SOP’s confuse the business communities and the public, the haphazard enforcement has caused tremendous damage and uncertainty. Enforcement activities should come with advice and warnings, not an immediate fine. Instead of helping a drowning citizen, the enforcement officers, clearly lacking in empathy, are taking drastic actions. On a global basis, this pandemic has exposed many weaknesses in governments in managing public health, vaccinations and livelihoods issues. It is a fact that no current government in the world, except for China and Singapore, have managed these three issues effectively. Malaysia’s problem has been exacerbated by the political crisis since the start of the pandemic.

Perhaps with Malaysia turning 64 in three days time, it is time for a reset in our national policies and strategies going forward. It must be noted that our new Prime Minister, at 61-years-old, is the first PM born after our independence and represents the new generation of leaders post Tun Mahathir’s generation of old.

It is clear that the past and current political game plan of playing race and religion cards has polarised this country. The older generation of politicians are unaware of the changing landscapes and are still stuck in this vicious cycle of money politics, corruption and power play for self interest.

The time to reset is the next General Election (GE15). In the interests of the nation, may I humbly request that the older generation of leaders step aside and allow the current generation to take over. This nation needs fresh ideas and energetic young leaders who will work in a bipartisan manner for the good of the country. Provide the opportunities for the next generation of leaders to take over come the next elections.

There is an urgent need for this nation to be more inclusive in our multi-racial landscape, reboot meritocratic policies across the entire government and civil service, besides resetting our education towards academic excellence and skill sets needed for the future.

If you think my wish is far off, my friend Yew Meng predicts that when the new generation of leaders take over in 2028, they will manage this country with righteousness, ethics and morality.

That would indeed be a major reset from what we are going through now.

Happy Merdeka to Malaysia, our beloved country.

Tan Thiam Hock is an entrepreneur. The views expressed here are the writer’s own.

*The views expressed are those of the author. If you have any questions about the content, copyright or other issues of the work, please contact Newswav.

JUST IN: PM-9 Ismail Sabri Announces His Cabinet, No DPM

(Kuala Lumpur, Aug 27) Prime Minister Datuk Seri Ismail Sabri Yaakob had just announced the cabinet line-up in a press conference, after presenting the list of cabinet ministers to the Yang di-Pertuan Agong yesterday.

He mentioned that the cabinet’s main tasks is to tackle Covid-19 and to recover the economy, and all ministers must prove their performance within their first 100 days in office.

There’s no Deputy Prime Minister in his unveiled cabinet line-up. Here is the list of ministers and their deputies:

  • Senior Minister (Defence): YB. Datuk Seri Hishammuddin Tun Hussein
    Deputy: YB. Datuk Seri Ikhmal Hisham bin Abdul Aziz
  • Senior Minister (International Trade and Industry): YB. Datuk Seri Mohamed Azmin Ali
    Deputy: YB. Datuk Lim Ban Hong
  • Senior Minister (Education): YB Senator Datuk Dr. Mohd Radzi Md Jidin
    Deputy I: YB Senator Dato’ Dr Mah Hang Soon
    Deputy II: YB Datuk Mohamad Alamin
  • Senior Minister (Works): YB. Datuk Seri Haji Fadillah Yusof
    Deputy: YB. Datuk Arthur Joseph Kurup
  • Finance Minister: YB. Tengku Datuk Seri Zafrul Tengku Abdul Aziz
    Deputy I: YB. Mohd Shahar Abdullah
    Deputy II: YB. Tuan Haji Yamani Hafez Musa
  • Health Minister: YB Tuan Khairy Jamaluddin bin Abu Bakar
    Deputy I: YB Dato’ Dr Noor Azmi bin Ghazali
    Deputy II: YB Datuk Aaron Ago Dagang
  • Transport Minister: YB Datuk Seri Ir. Dr. Wee Ka Siong
    Deputy: YB Dato’ Henry Sum Agong
  • Science, Technology and Innovation Minister: YB Datuk Seri Dr Adham Baba
    Deputy: YB Datuk Haji Amzad bin Mohamed @ Hashim
  • Environment: YB Datuk Seri Tuan Ibrahim bin Tuan Man
    Deputy: YB Dato’ Dr Mansor bin Othman
  • Human Resource: YB Datuk Seri Saravanan
    Deputy: YB Datuk Haji Awang bin Hashim
  • Federal Territories: YB Datuk Seri Shahidan bin Kassim
    Deputy: YB Datuk Seri Jalaluddin bin Alias
  • Women, Family and Community Development: YB Datuk Seri Rina Binti Harun
    Deputy: YB Dato’ Hajah Siti Zailah binti Mohd Yusoff
  • Higher Education: YB Dato’ Dr Noraini binti Ahmad
    Deputy: YB Senator Datuk Dr. Ahmad Masrizal bin Muhammad
  • Energy and Natural Resources: YB Datuk Seri Takiyuddin bin Hassan
    Deputy: YB Datuk Ali Anak Biju
  • Home Minister: YB Datuk Seri Hamzah Bin Zainuddin
    Deputy I: YB Datuk Seri Dr Haji Ismail bin Haji Mohamed Said
    Deputy II: YB Jonathan Yassin
  • Agriculture and Food Industries: YB Datuk Seri Dr Ronald Kiandee
    Deputy I: YB Datuk Seri Hj Ahmad bin Hamzah
    Deputy II: YB Dr. Nik Muhammad Zawawi bin Salleh
  • Rural Development: YB Datuk Seri Mahadzir Bin Khalid
    Deputy I : YB Datuk Seri Abdul Rahman bin Mohamad
    Deputy II: YB Datuk Haji Hasbi bin Habibollah
  • Foreign Affairs: YB Dato’ Saifuddin bin Abdullah
    Deputy: YB Haji Kamarudin bin Jaffar
  • Domestic Trade and Consumer Affairs: YB Datuk Alexander Nanta Linggi
    Deputy: YB Dato’ Rosol bin Wahid
  • Communications and Multimedia: YB Tan Sri Datuk Seri Panglima Haji Annuar bin Haji Musa
    Deputy: YB Datuk Zahidi bin Zainul Abidin
  • Housing and Local Government: YB Datuk Seri Reezal Merican bin Naina Merican
    Deputy: YB Datuk Sri Ismail bin Abdul Mutalib
  • Entreprenuer Development and Cooperatives: YB Tan Sri Noh bin Haji Omar
    Deputy: YB Tuan Muslimin bin Yahaya
  • Plantations and Commodities: YB Datuk Dr Hajah Zuraidah binti Kamaruddin
    Deputy I: YB Datuk Seri Wee Jeck Seng
    Deputy II: YB Willie anak Mongin
  • Tourism, Art, and Culture: YB Datuk Seri Hajah Nancy binti Shukri
    Deputy: YB Datuk Seri Dr Santhara Kumar a/l Ramanaidu
  • National Unity: YB Datuk Halimah binti Mohamed Sadique
    Deputy: YB Senator Tuan Wan Ahmad Fayshal bin Wan Ahmad Kamal
  • Youth and Sports: YB Datuk Seri Ahmad Faizal bin Datuk Azumu
    Deputy: YB Senator Datuk Seri Ti Lian Ker
  • Ministers in the Prime Minister’s Department
    (Economy): YB Datuk Seri Mustapa bin Mohamed
    Deputy: YB Eddin Syazlee bin Shith
    (Special Functions): YB Datuk Dr Hj Abdul Latiff bin Ahmad
    Deputy: YB Datuk Mastura binti Tan Sri Dato’ Mohd Yazid
    (Law): YB Datuk Seri Dr Haji Wan Junaidi bin Tuanku Jaafar
    Deputy: Datuk Wira Hajjah Mas Ermieyati binti Samsuddin
    (Religious Affairs): YB Senator Tuan Idris bin Ahmad
    Deputy: YB Datuk Haji Ahmad Marzuk bin Shaary
    (Sabah & Sarawak Affairs): YB Datuk Seri Panglima Dr. Maximus Johnity Ongkili
    Deputy: YB Dato’ Hajah Hanifah Hajar Taib

Click here to view the full speech text from our Prime Minister.

Be Bold Before It’s Sold – ViiA Residences @ KL Eco City

The future is bright for KL Eco City – the new Central Business District of Kuala Lumpur and an upcoming golden triangle in the Klang Valley – which is located just next to Mid Valley City. Prospective homeowners can now enjoy a piece of this property hotspot by purchasing a unit at ViiA Residences

All the units at ViiA Residences are ready to move in. To top it off, you will enjoy 1 year of rental subsidy and free-of-charge maintenance for a whole year.

What makes KL Eco City the new CBD

ViiA Residences sits within KL Eco City, a 25-acre integrated development consisting of commercial offices, residential towers, a retail podium and a hotel. The development is nestled within the neighbourhoods of Bangsar and Mid Valley City, the new Golden Triangle of Kuala Lumpur. 

The location is well linked by both roads and rails. Built into KL Eco City is a unique internal 2-tier road system. The system has multiple entries and exit points into Federal Highway, New Pantai Expressway (NPE), Jalan Bangsar and Jalan Maarof.

Integrated into KL Eco City is a rail hub consisting of a station in the LRT Kelana Jaya Line and a KTM Commuter station. KL Eco City is also conveniently linked to Mid Valley City via a covered pedestrian link bridge. All of these make transportation extremely convenient for anyone travelling to and from KL Eco City. 

Furthermore, retail podiums housing amenities and conveniences are placed strategically throughout KL Eco City, including the doorstep of ViiA Residences

Healthcare institutions are also nearby including the prestigious Pantai Medical Centre, University Malaya Medical Centre, Assunta Hospital and Prince Court Medical Centre. Golf enthusiasts would be glad to know that the Royal Golf Selangor Club and Tournament Players Club (TPC) are only 5 to 8 kilometres away.

Bold and convenient ViiA Residences

Fronting ViiA Residences is the esteemed 4-star Amari Hotel, which offers a grand entry to the 40-storey tower. At the same time, tenants of ViiA Residences will have a dedicated entry point with high security measures in place. The lifts, lobby, car parks and facilities of ViiA Residences are separate from that of the hotel to ensure added privacy. What is so advantageous about this arrangement is that tenants of ViiA Residences can enjoy hospitality services offered by Amari Hotel at a chargeable fee. 

Aside from 4-star business hotel services at the fingertips, tenants of ViiA Residences are privy to facilities worthy to be the talk of the town. The rooftop boasts of grandeur where an infinity sky pool, jacuzzi, wading pool and a pool lounge are set against the city skyline. Other facilities for wellness include a gymnasium, yoga deck, steps studio, sauna, steam bath and even a rock climbing zone. 

For special private functions, ViiA Residences is decked with a gourmet lounge, luxury lounge and barbecue area. The luxury lounge is equipped with audio-visual systems. Other communal trimmings include a zen deck, children’s playground and kids area for the little ones to explore and play.

Units with optimized layouts

ViiA Residences has a total of 326 units consisting of 4 types of layout, where each layout is optimized for a different functionality. Prices begin from RM 1,100,000.

Within Type A (1-bed 1-bath) are 6 efficient designs crafted for smart living and minimal maintenance. Sizes range from 636 sqft to 689 sqft. Type B  (1+1 bed 1-bath) layout is ideal for those who desire extra space for study, work or storage. There are 4 different designs and the sizes range from 779 sqft to 810 sqft. 

Tailored for versatility, Type C (2-bed 2-bath) is ideal for young families, providing comfort while ensuring privacy. Sizes range from 944 sqft to 957 sqft. For growing families, Type D (3-bed 2-bath) is the best as it provides spaciousness and flexibility through an area of 1,245 sqft and 1,252 sqft.

For more information about available units, you may call +6 017-6711794 or register your interest here

Built by an award-winning developer

KL Eco City is developed by S P Setia Berhad, an award-winning public listed company and a market leader in property development in Malaysia. Incorporated in 1974, S P Setia is listed on Bursa Malaysia. 

S P Setia is also the only Malaysian developer to be recognized 6 times by the International Real Estate Federation (FIABCI). It was awarded the Edge Malaysia Top Property Developer Awards (TPDA) 13 times as well as a recipient of 12 FIABCI Malaysia Property Awards and 13 gold FIABCI World Prix d’Excellence Awards.

From João Pessoa to LaLiga: the story of Matheus Cunha, Atleti’s new striker

The 22-year-old Brazilian reinforces the attack of the current champion of LaLiga Santander motivated by the Olympic gold medal won in Tokyo

Atletico de Madrid announced this Wednesday (August 25) the hiring of striker Matheus Cunha. The 22-year-old Brazilian arrives from German side Hertha Berlin in high spirits after winning the gold medal for the Brazilian team at the Tokyo Olympic Games.
Atleti will be Cunha’s fourth professional club, who was born in João Pessoa and shone in local futsal before attracting the attention of Coritiba, a club from the southern region of Brazil. After standing out in the 2016 edition of the traditional Copa São Paulo de Futebol Junior, the striker caught the attention of Swiss Sion, who hired and professionalized him at the beginning of the 2017/2018 season.
In his only season in Switzerland, Matheus Cunha finished the season as the team’s top scorer, with 10 goals in 29 games, including a hat-trick and the country’s best player award in October. His excellent performance drew the intention of clubs from major leagues, with the athlete signing with RB Leipzig in June 2018.
In his first season in Germany, Cunha made a good attacking duo with Timo Werner and stood out to the point of competing for the Puskas Award, a bonus that FIFA gives to the scorer of the most beautiful goal of the season, after the striker scored a great goal against Bayer Leverkusen in April 2019.
His performance in Leipzig attracted the interest of the Brazilian team, which was getting ready to fight for a place in the Tokyo Olympic Games. His first call to the team came in June 2019, for the prestigious Toulon Tournament, in France. In the championship, Cunha helped Brazil win the title by being the top scorer in the competition, with four goals.
On the final day of the winter 2020 transfer market, Matheus Cunha was signed by Hertha Berlin, where he quickly became the main offensive player for the capital city side. His transfer did not change his prestige with the Brazilian Olympic team, since, with Cunha’s help, the team also managed to get, in January, a place for the Tokyo Games.
And it was in Tokyo that the athlete got the biggest title of his career so far. With three goals in the competition (including the first in the victory over Spain in the final in Yokohama), Matheus Cunha was one of the most important pieces of Brazil’s second consecutive Olympic title. His performance caught the attention of the coach of the Brazilian national team, Tite, who called him up for the matches of the next round of the South American Qualifiers for the World Cup.
Now Matheus Cunha arrives at the current champion of LaLiga Santander to continue his meteoric growth in his career at a club eager to keep last season’s title and achieve much more.
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LaLiga Matchday 3 preview: Mouth-watering clashes between last season’s top seven

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Two especially fascinating matches are coming up in LaLiga Santander this weekend, with the 10pm CEST kick-offs on Saturday and Sunday serving up clashes between sides who all finished in the top seven last season and who’ll be competing in Europe this year. On Saturday, we have last season’s sixth-placed side Real Betis hosting second-placed Real Madrid in the final fixture of the day and then, on Sunday, champioins Atlético de Madrid welcome seventh-placed Villarreal CF to the Spanish capital.
Matchday 3 begins with a Friday night double header. First, there’s a meeting between the top two sides of last season’s LaLiga SmartBank, who both earned promotion with 82 points: RCD Mallorca host their promotion companions RCD Espanyol. Later on Friday night, Valencia CF face D. Alavés, as José Bordalás, the new boss of Los Che, takes on one of his former clubs.
Saturday’s action begins in Galicia with RC Celta vs Athletic Club, two clubs who fell just short of European qualification last season but who are both aspiring to return to the continent now that their coaches Eduardo Coudet and Marcelino have a full season at the helm.
There are two 7.30pm CEST kick-offs on Saturday, one of which sees top-of-the-table Sevilla FC travel to Elche CF as they aim to continue their bright start. The Andalusian side lost this fixture last season during the title race run-in, so will know the dangers that Fran Escribá’s men pose. But, with new signing Erik Lamela having already netted three goals, and with fellow new arrival Rafa Mir creating the winner last time out, confidence is high at Sevilla.  
The other of the Saturday evening games is Real Sociedad vs Levante UD, two teams who like to attack. La Real have scored three goals so far and conceded four, while Levante have scored four and conceded four, so goals should be expected in this one given these two teams’ attacking philosophies.
At 10pm CEST on Saturday comes Real Betis vs Real Madrid. This is a huge fixture, mirroring the same encounter at the same stage of last season – when Real Madrid edged a thrilling 3-2 contest. No matter what the score is this time around, Saturday’s meeting promises to be even more exciting because of the return of fans to the Benito Villamarín, famously one of the most atmospheric stadiums in Spain and Europe.
FC Barcelona will get Sunday’s slate of fixtures going when they welcome Getafe CF to the Camp Nou at 17:00 CEST. With Barça missing a few players for this fixture, this could be a tricky test for the Blaugrana and Ronald Koeman may have to trust some of his rising stars against a Getafeside who have played better than their record of two defeats from two suggests.
Cádiz CF vs CA Osasuna and Rayo Vallecano vs Granada CF both follow on in the 7.30pm CEST time slot on Sunday evening, with all four of these clubs aware that the primary goal for this season is to secure their status in LaLiga Santander for next season. There are some very interesting stylistic aspects to look out for in these couple of fixtures, such as Osasuna’s determination to fit as many forwards into their XI as possible this season, or the evolution of Granada’s new 4-3-3 formation under new coach Robert Moreno.
After that double header, Matchday 3 reaches its conclusion at 10pm CEST on Sunday night with Atlético de Madrid vs Villarreal CF, a clash of two sides who’ll be present in the Champions League group stages this year. This fixture was a draw last year and, looking at their previous 15 meetings, there have been five wins each and five draws. It promises to be a very competitive matchup at the Wanda Metropolitano, one which could be decided by a moment of quality from star forwards Luis Suárez or Gerard Moreno, or from new signings Matheus Cunha and Arnaut Danjuma. With fans in the stands cheering on Los Rojiblancos, this could be an epic night of LaLiga Santander football.
Watch LaLiga Santander live this weekend on BeINSports
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More than 100 influencers across the world celebrate the return of LaLiga

Social media posts by celebrities about the start of the 2021-22 season have reached 330 million impressions   
Madrid, 19 August, 2021. – ‘Ready to sing again!’ is the claim with which LaLiga Santander and LaLiga SmartBank have welcomed in the 2021-22 season. The start of the competition has not only been marked by the return of fans to stadiums, but also by the celebration of millions of followers on social media.
ACCELERATE, the official LaLiga ball designed by PUMA for this season, has featured on the profiles of more than 100 influencers around the world, including Andres Iniesta in Japan, international viral phenomenon Khabi, and Bruno Gagliasso, one of the best-known actors in Brazil with more than 20 million followers.
Well-known personalities from the world of sports, culture and gastronomy have participated in the most special unboxing in the history of the competition and posts with the hashtag #PlayLaLigaSantander have had more than 330 million impressions, with a reach of over 291 million users.
Drone-delivered balls and personalised objects featuring the ACCELERATE design
As a new feature for this season, some of the match balls were delivered by air. In Mexico, Thailand, and Uzbekistan several protagonists of the campaign saw their box descend from the sky on board a drone.
–      My Mate Nate (Content creator, Thailand)
–      ‘Shadsway’ – Amirbek Shadmanov (Influencer, Uzbekistan)
–      Mercedes Roa (TikToker, Mexico)
In addition to the now annual distribution of match balls, LaLiga has also used the ACCELERATE design in different objects dedicated to personalities from the world of sports, culture and gastronomy.
–      Racing driver helmet: Carlos Sainz (Spain) & Hafizh Syahrin (Malaysia)
–      ACCELERATE cake: Cristina Pedroche & Dabiz Muñoz (Spain)
–      Yoga mat: Esha Gupta (India)
–      Boxing gloves: Abdu Rozik (Tajikistan)
–      Gaming chair: Sergio Agüero (Spain)
–      Maté: Juan Monaco (Argentina)
–      Cricket ball: Rohit Sharma (India)
–      Skateboard: Isamu Yamamoto (Professional skateboarder, Japan)
–      Gaming Headset: AboFlah (Kuwait)
The campaign has generated over 330 million impressions
Over the last four years, the list of non-sports figures who have joined LaLiga in welcoming in the new LaLiga Santander and LaLiga SmartBank seasons has not stopped growing. Their involvement has been key to raising awareness and impact of a landmark date that is of great importance for football fans around the world.
The kick-off campaign for this new season represents LaLiga’s commitment to connecting with new generations through entertainment, technology, and emotion. This year’s campaign has generated over 330 million impressions so far, involving more than 100 influencers across five continents.
In this video you can see a summary of the posts for the LaLiga 2021-22 season unboxing.
Some of the most well-known figures to have shared the initiative on their social profiles are:
–          Carlos Sainz (Racing driver, Spain)
–          Julia Menu Garcia (Spanish TikToker with over 21 million followers)
–          Adricontreras4 (TikToker, Spain)
–          Camilo (Singer-songwriter and producer, Colombia)
–          Marcel Gurk (Freestyler, Germany)
–          Harriet Pavlou (Freestyler, United Kingdom)
–          Esha Gupta (Actress and model, India)
–          Karan Wahi (Presenter, India)
–          Giorgino Abraham (Actor, Indonesia)
–          Hafizh Syahrin (Motorcycle racer, Malaysia)
–          Isamu Yamamoto (Professional skateboarder, Japan):
–          Abdu Rozik (Viral influencer, Tajikistan)
–          Sophie Rodriguez (Chef, Costa Rica)
–          Joey Montana (Singer, Panama):
–          Peter Okoye (Musician and influencer, Nigeria)
–          Ali Nuhu (Actor, Nigeria)
–          Teko (Content creator, South Africa)
–          Yara (Singer, Lebanon)
–          AboFlah (Content creator, Kuwait)
–          Dala El Mohands (Fashionista, Egypt)
–          Get-together in Morocco with 10 local influencersto celebrate the start of the competition.
KESI LaLiga Versión Oficial: Football and music, united by emotion
For this new season, LaLiga has also opted for music to add extra spice to the competition, coming up with a song which will set the rhythm to matches through the campaign: KESI LaLiga Versión Oficial. The song was written by international singer-songwriter, musician, and producer Camilo; the video has already attracted almost two million views.
If there’s something that LaLiga and music have in common, it’s the passion they inspire in people. Football, like music, can emotionally move people; they are powerful tools for evoking emotions of all kinds. Together, they are an unstoppable force.
Check out the KESI LaLiga Versión Oficial video here:
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Born to Score: Vini Jr

The Brazilian winger has kicked off the season in sensational form, finding the back of the net three times in just 55 minutes of football.

Real Madrid’s mercurial youngster has started the season with a bang. Three goals in just two games see him sit top of the LaLiga Santander goal scoring charts, on par with fellow South Americans Angel Correa and Erik Lamela.
On Matchday 2, Vini Jr scored twice against Levante UD to earn his side a dramatic draw at the Ciutat de Valencia, a bit of a bogey stadium for Los Blancos in recent seasons. His first was a work of art, rounding off a sensational pass from Casemiro with a mazy run and finish to make it 2-2. His second made it 3-3, controlling perfectly and finishing past Levante keeper Aitor Fernandez to ensure his side went home with a point. 
Vini Jr is now in his fourth season at Real Madrid in LaLiga Santander. He first wore the famous white shirt in 2018/19, while also earning playing experience at reserve side Real Madrid Castilla. In 2019/20 he established himself in the first team, playing 29 matches and scoring three. 2020/21 saw him score another three goals, a number he has already matched just a few weeks into this season, the 91st in LaLiga’s history.
He’s not just Real Madrid’s top scorer this season, he’s also by the most efficient, with three goals in just 55 minutes of football. Three goals from four attempts on goal, one of them a header against D. Alaves on Matchday 1. He’s also chipped in with hard work despite not starting either game so far this campaign, winning five duels.
Still just 21 years old, Vini Jr’s best years are ahead of him. He plays each game as if it were his last, and he looks on track to become true LaLiga Santander star this season
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Carla Bartolucci – 向披荆斩棘的姐姐致敬


本期“企动人心”要与你分享美国有机食品Jovial Foods联合创办人Carla Bartolucci的创业历程,在那披荆斩棘的过程中,她如何不断唤醒自己内心的力量来克服挑战。

1996年,Carla与夫婿Rodolfo Viola把意大利品牌Bionaturae引进美国市场,从无人知晓做到占一席位,但最后却被品牌商出卖而对簿公堂。


像超人一样 什么事都办得到


父母从意大利移民至美国新伦敦(New London, Connecticut),吃对这家意大利家庭来说是太重要的事。











抢回主导权 才可翻身









下定决心 再造第二个No.1







自创品牌 再度自我挑战


但在意大利人饮食中都大量使用面粉及谷类,所以为了解决女儿的饮食问题,Carla钻研了无麸质饮食(Gluten-free diet),还意外发现了现存最古老的小麦品种单粒小麦(Einkorn),对麸质敏感者特别合适。


Carla 把单粒小麦做为糙米意大利面的成份,Julia食用后也完全没有出现敏感,Carla 与Rodolfo把他们在有机食品业的专业充份发挥,也希望他们的研发可以帮助更多麸质敏感患者。

而这个创新,也成为她后来自创品牌的主力产品。2010年,全新的品牌Jovial Foods因而诞生。

糙米意大利面推出后获得很大回响,并获得2012-2013年全美国最佳无麸质意大利面,令Jovial Foods名气大增,成为带动业绩成长的主要引擎。


到了2019年,Jovial Foods的业绩表现也超越了Bionaturae,Carla也实现了再度打造No.1有机品牌的目标。

内心强大 凡事都能扛





Carla离世后,Jovial Foods将由夫婿Rodolfo与女儿Julia接手掌管。Jovial Foods会一直保持私人拥有的方式延续经营,以继续保有企业核心理念。


向Carla Bartolucci学习,训练自己成为一个内心强大的人