iMedia Acquires 90% Stake In Top Online Malay Portal

Founders of iMedia & BeautifulNara

Confirms 4th acquisition in 90 days 

KUALA LUMPUR, 3 November 2020 – iMedia, one of Malaysia’s leading integrated digital media  groups, today announced it has acquired a 90% controlling stake in BeautifulNara (www.beautifulnara.com), one of the leading Malay Language portals in Malaysia. The acquisition goes in line with the company’s mission of becoming Malaysia’s number 1 integrated digital media  group. 

iMedia, recently announced its own plans to join Bursa Malaysia via its own 100% acquisition by  Rev Asia Berhad, currently listed on Bursa Malaysia for approximately RM40m. Upon approval by  regulators and shareholders, the BeautifulNara acquisition will be part of iMedia’s move to Bursa  Malaysia. 

iMedia has been moving at lightning speed in the last 90 days, by confirming 4 acquisitions. Over  the last 3 months, iMedia announced the acquisition of OhMedia, Ittify, Goody25 and BeautifulNara.  The combined network owned by iMedia now reaches over 13m Malaysians. 

As part of the acquisition, the company also announced it has signed an Exclusive Advertising  Representation Agreement with Nara Media Sdn Bhd. It will be responsible for the acceleration of  all revenue across the websites and focus on building its content marketing business, as well as  introducing social selling as a new revenue platform.  

BeautifulNara is a leading Malay language Entertainment and Social news media and content  website that primarily focuses on the latest news on the local entertainment and lifestyle scene, as  well as the trendiest stories on celebrities, fashion and travel. Launched in 2013, it has grown into a  prominent brand and source for many visitors from Malaysia and across the region. According to  Similar Web Traffic and Engagement statistics, BeautifulNara’s users are highly engaged and  spends an average of 4 minutes per session each time they visit the website. Compared to similar  content websites they also have a low bounce rate of below 55% each month. BeautifulNara have a strong social following with over 1.2m followers on Facebook and Instagram combined. According  to Google Analytics, Beautiful Nara recorded an average of 9.6 million-page views and 1 million users per month in year 2020 (based on GA’s January to September data).  

CEO & Co-Founder of BeautifulNara, Shahzeeq

Shahzeeq, Chief Executive Officer and Co-Founder of BeautifulNara, said: “Definitely exciting times  ahead. Over the years, the social and digital landscape is constantly evolving, the way we consume  content is significantly changing too. They are now becoming a huge part of the business’s strategies.  Tze Khay and his team are a bunch of brilliant people, and definitely a lot of synergy moving forward.” 

Nazuwan, Director and Founder of BeautifulNara, said: “After 12 years, it’s time for me to leave  BeautifulNara in the good hands of iMedia. Who knew, a blog I started for fun became this big and  read by millions of Malaysians. There’s still so much room for growth and I thank you for all the  support, love and help.” 

Founders of iMedia

Voon Tze Khay, Chief Executive Officer and Co-founder of iMedia, said: “We are excited to welcome  BeautifulNara to our fast-growing content and social influencer network. This acquisition will further strengthen the company’s dominant position in the Malay language content network in Malaysia and  our reach to the overall Malay urban youth speaking online community. We will continue to build  upon the revenue potential in sponsored content and video advertising that is in line with the rapid 

growth in the region’s overall digital advertising spend. We see this as an opportunity for a  sustainable solution to generate greater revenue.”  

“The team led by Shahzeeq will continue to work closely with iMedia and focus on the overall  expansion of BeautifulNara and its other related websites, Amazing Nara (www.amazingnara.com)  that covers trending daily news as well as Kimchi Daily (www.kimchidaily.my) which features all  things KPOP, to provide scale that the group wants to achieve in building a larger community of  Malay speaking audience and social media influencers”. 

iMedia — Malaysia’s fast-growing integrated digital media group with a combined following of over  13 million visitors across its websites, social platforms and influencer network — has an extensive  portfolio of popular online brands and influencer network which include OhMedia, Ittify, Goody25,  GoodyMy, BeautifulNara, Amazing Nara, Kimchi Daily, Newswav, Malaysia Gazette and Oriental  Daily Online. 


Reference 

iMedia website: www.imediaasia.co 

Oh! Media website: www.ohmedia.my 

Oh! Media Facebook: www.facebook.com/ohmedianetwork 

Oh! Media Instagram: www.instagram.com/ohmedia/ 

Ittify website: www.ittify.com 

Goody25 website: www.goody25.com 

Goody25 Facebook: www.facebook.com/goody25official/ 

GoodyMy website: www.goodymy.com 

GoodyMy Facebook: www.facebook.com/goodymy/ 

BeautifulNara website: www.beautifulnara.com 

BeautifulNara Facebook: www.facebook.com/NaraMedia 

BeautifulNara Instagram: www.instagram.com/beautifulnaradotcom/ 

Kim Chi Daily website: www.kimchidaily.my 

Amazing Nara website: www.amazingnara.com 

Newswav app:  

END OF PRESS RELEASE 

For further information, kindly contact:  

iMedia Asia Sdn Bhd 

Voon Tze Khay – Co-Founder and CEO 

Mobile: +6012 3076737 

Email: tzekhay@imediaasia.co 

Nara Media Sdn Bhd 

Shahzeeq – CEO 

Mobile: +6016 6660734 

Email: shahzeeq@beautifulnara.com

About iMedia Asia 

iMedia is one of Malaysia’s leading integrated digital media groups operated by a team of digital  media specialists. The company owns and provides digital advertising and marketing, customized  content production and solutions for popular local language sites, premium video streaming network  and social influencer platforms. In driving innovation in digital marketing, the company injects a layer  of technology across its platforms to utilize data effectively in helping advertisers making decisions  and analyzing results effectively.