Malaysia’s Top 5 Best-Selling Categories on 11.11

The craze of the 11.11 sales has been in Malaysia for years since Alibaba’s first introduced it in 2009. Nowadays, online shopping is at its all-time high thanks to better technology and the general public having to abide by social distancing guidelines and literally “duduk rumah”. With this, shopping has taken a turn for the better as purchases are now merely clicks away!

To put things into perspective, a whopping 70 million items were bought online on Shopee during 11.11 in 2019. So, what are these products that were bought by fellow Malaysians?

1) Electronic devices and accessories

According to iPrice, the most popular electronics for Malaysian eCommerce consumers are smartphones, laptops and tablets. Samsung was among the best sellers in 2019s 11.11 while Xiaomi and Huawei phones have also been popular among buyers.

Male Malaysians in particular had shown great interest in mobile gadgets and accessories, as seen with the high volume of search queries such as “power bank”, “speaker”, “headphone” and “iPhone” that were searched somewhere in the neighbourhood of 2.9 million times during last year’s 11.11 sales. 

More users are also leaning towards making online purchases for smartphone models such as the iPhone 11 Pro Max, Huawei P30, Asus ROG Phone II, Samsung Galaxy S10+, OPPO Reno 2, and Honor 20 Pro.

2) Home appliances

Calling all house owners! Because as families build their homes, so too are eCommerce markets. Thanks to the rising demand for housewares on Shopee, many shoppers are heading to 11.11 to get the essential needs for their perfect homes.

Notably more money is now being spent on home appliances such as pressure cookers, electric ovens, light bulbs, and air fryers. With more and more time being spent at home, we can only expect this number to increase as the next “dalgona coffee” may just be around the corner and the tools needed for that next viral trend is just a click away.

3) Fashion

Malaysians have little to no shortage of options when it comes to online shopping for the newest and trendiest clothes. Apart from Shopee and Lazada, Zalora and Hermo also attract a huge number of Malaysian shoppers for their 11.11 sales. 

Interestingly, one may think that only the ladies are attracted to the fashionable deals on 11.11, but men are also joining the club as Shopee announced their main online buys for men were clothing, shoes, bags and wallets.

4) Personal Care

Under personal care, health and beauty products made up a majority of sales for 11.11. Retailers such as Hermo are widely known as a one-stop-shop for the ladies and it is not exaggerating to say that both international and local brands are very easily accessible nowadays.

Among the highly sought-after products were the beauty serums, liquid foundations, and even marked down Cetaphil products. 

5) Food

What better way to end this than with the one thing that Malaysians are most proud of – food! 

In 2018, Malaysians purchased more than 27 tonnes (24,493 kilograms) of Milo in the first two hours of Lazada’s 11.11 sale; and it did not stop there as the love of Milo stood firm and made its way to one of the top selling items during 11.11 in 2019 as well.

Bonus feature! Baby products

In 2019’s 11.11, diapers were among the most popular items, with more than 13 million pieces sold. Shopee also showed that buyers from Kelantan, Pahang and Terengganu mostly bought items for mothers, kids, and babies. 

According to the report, “diapers, baby rompers, play mats and breast pumps” were the most purchased items during that time.