LaLiga joins forces with Dapper Labs to launch an all new digital collectible experience for football fans around the globe

Built by the team behind NBA Top Shot, this new experience will give football fans the ability to collect and own some of the most awe-inspiring and iconic in-game Moments from their favourite LaLiga clubsThe new experience will launch on Flow in Summer 2022, and will feature both current and historical Moments from over a decade of play

Madrid, September  2021. Dapper Labs and LaLiga have today announced a partnership to introduce Official Football NFT Collectible Highlights at scale. Created by the team behind NBA Top Shot, this new experience will give fans the opportunity to collect and own some of the most talked-about contemporary and iconic in-game Moments from their favourite teams from over 10 seasons of play. Featuring dynamic video-based Moments from all of LaLiga’s clubs, including Real Madrid, FC Barcelona, Atlético de Madrid, Sevilla FC, Villarreal CF, Valencia CF, Real Betis, Athletic Club, Real Sociedad, RCD Mallorca and many others, the new experience will be available to fans on Flow blockchain starting June 2022.

Fans entering the all-new experience will instantly be immersed in football culture, having the opportunity to buy, collect, and own some of the most notable in-game Moments. Through a dedicated peer-to-peer marketplace, fans will be able to buy or sell parts of their collections with fellow football enthusiasts. Every purchase can be made via credit card through a Dapper wallet to ensure that every transaction is as easy as possible.

“The partnership between LaLiga and Dapper Labs will bring us even closer to our fans worldwide through a new and growing medium, and alongside the industry partner that created the NFT video product for the NBA,” said Javier Tebas, president at LaLiga. “This experience will place football fans all over the world at the very centre of the action, giving them a platform and product that allows them to enjoy and express their passion for LaLiga in a unique way.”

With access to both current Moments and a rich archive of historical Moments, the new experience will also give fans the ability to enjoy the rich heritage of one of the best leagues in the world. Fans will learn about age-old rivalries between teams, find out more about the league’s golden past, and deep dive into the fascinating stories of teams and players with experiences that bridge the past and present.

Though a blockchain-based experience, the product will also give fans a way to be a part of the in-game action. Through a variety of fan activations developed around key tentpole events during the season, fans will be able to enter contests to be in with a chance of once-in-a-lifetime opportunities such as being flown to Barcelona to watch ElClasico, the biggest football game in the world, from a VIP Box at Camp Nou.

“We couldn’t be more excited to be partnering with LaLiga to launch the ultimate fan-driven highlights collectible experience that is unlike anything in the space before,” said Caty Tedman, Head of Partnerships for Dapper Labs. “With over 3.5 billion football fans around the globe, the experience’s layered environment has the power to revolutionize how fans connect to the sport of football and how they engage with the teams and players they love, both virtually and in real life. We look forward to working alongside LaLiga, home to some of the best clubs  on the planet, to bring this wildly new and dynamic fan-driven experience to football lovers everywhere.”

“As Barcelona’s captain for a decade, I enjoyed some of LaLiga’s greatest moments. I also experienced some of the game’s biggest lows; but in spite of it all, the game would be impossible to play without our fans,” said Carles Puyol, six time LaLiga champion, three-time UEFA Champions League champion, and captain of FC Barcelona from 2004 to 2014. “Fans give us the energy that encourages us not to give up. They help us dig in when we’ve got nothing left and they give us support when we need it. To be part of an experience that brings players one step closer to their biggest fans is exciting and meaningful. I look forward to what this relationship holds.”

Like NBA Top Shot, the new experience is built on the Flow blockchain, developed for consumer experiences at scale. Flow allows fans to trace and verify the authenticity and scarcity of their digital collectibles.

This agreement is also part of the efforts of LaLiga North America – the joint venture between LaLiga and Relevent Sports – which plays an active role in searching for new attractive partners and industries to work with LaLiga.

For more information on the new experience and how to sign up in advance for experience, please visit dapperlabs.com

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LaLiga partners with Sorare to enter the world of NFTs

LaLiga is the first of the top 5 world football leagues to sign a major NFT partnership

It will allow LaLigo to expand the Clubs’ international brands by reaching new fans and creating a new revenue stream

Sorare is a marketplace to trade digital cords from more than 180 football clubs, and has over 500,000 registered users on the platform

Madrid, September 9th 2021. Sorare, the fantasy football platform, has today announced a partnership with Spain’s LaLiga to launch non-fungible tokens (NFTs) for all of its players, creating new revenue streams for LaLiga Clubs via a new category of licenses.

Thanks to this offering, LaLiga fans, collectors and fantasy football players will for the first time be able to freely trade and play with digital cards of players from LaLiga. Sorare’s mission is to build “the game within the game” and to give fans the platform to celebrate, share and own their football passion.

The partnership represents a major milestone for Sorare as it strikes a deal for the first time with one of the biggest leagues in the world, home to world-class football clubs such as Real Madrid, FC Barcelona, Atlético de Madrid, Villarreal CF, Valencia CF, FC Seville and Real Sociedad, among many others. Sorare plans to partner with every one of the world’s top 20 football leagues by the end of 2022.

The partnership, which covers both LaLiga Santander and LaLiga Smartbank, is a significant development for LaLiga as it moves into the NFT space for the first time, highlighting the global interest in the fast-growing NFT card space which has sold more than $130M in cards this year.

Javier Tebas, President of LaLiga, commented:

“At LoLiga we are always looking [or innovative ways to o|fer our [ans new and exciting experiences and to broaden the appeal o[ our competition, the greatest in the world. This partnership with Sorare, the most exciting sports NFT projects today, enables us to reach new audiences globally and gives existing [ons additional ways they can get involved with the players and the cluhs they love.”

Nicolas Julia, CEO and co-founder of Sorare commented:

“NFTs are the [uture o[gIo6aI sports [ondom because they allow [ans to come together and to [eel ownership o[ the sports they love.

“This partnership isn’t just a sign o[ Sorare’s growing leadership in the NFT sports space, it is a major signal o[ intent fry the sporting world that it sees Sorare’s unique ability to connect [ans with sports through NFTs as a crucial port o[ their plans [or the [uture.

“LoLigo is one o[ the hest leagues in the world, home to some o[ the most exciting cluhs and[oothollers on earth. We are very proud that they have 6ecome our[irst ever league partnership, and we ore looking [orward to working together in the years ahead.”

Sorare cards are NFTs, meaning each card is unique, scarce, and its ownership can be publicly verifiable via the blockchain. Sorare’s combination of NFT technology with sports cards and a fantasy game is the leading next-gen offering within football, and backed by football legends including Gerard Piqué, Antoine Griezmann and Rio Ferdinand. Through the collecting, owning and trading of limited edition digital collectibles, Sorare has created a unique game experience where users can own their game, build real-world connections and protect and control their assets in a secure space.

Sorare’s next-generation gaming experience will help LaLiga and its clubs to expand their international brands by reaching new audiences of fans, including crypto- enthusiasts in the US and Asia, where Sorare is growing strongly, and fantasy gamers across the globe. The partnership opens up a new revenue stream for LaLiga clubs by creating an entirely new licensing category: NFTs.

The partnership means that Sorare now has the majority of the top 100 football clubs in the world under license, including global clubs such as Liverpool FC, FC Bayern Munich, Paris Saint-Germain FC, and Juventus FC.

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