LaLiga joins forces with Dapper Labs to launch an all new digital collectible experience for football fans around the globe

Built by the team behind NBA Top Shot, this new experience will give football fans the ability to collect and own some of the most awe-inspiring and iconic in-game Moments from their favourite LaLiga clubsThe new experience will launch on Flow in Summer 2022, and will feature both current and historical Moments from over a decade of play

Madrid, September  2021. Dapper Labs and LaLiga have today announced a partnership to introduce Official Football NFT Collectible Highlights at scale. Created by the team behind NBA Top Shot, this new experience will give fans the opportunity to collect and own some of the most talked-about contemporary and iconic in-game Moments from their favourite teams from over 10 seasons of play. Featuring dynamic video-based Moments from all of LaLiga’s clubs, including Real Madrid, FC Barcelona, Atlético de Madrid, Sevilla FC, Villarreal CF, Valencia CF, Real Betis, Athletic Club, Real Sociedad, RCD Mallorca and many others, the new experience will be available to fans on Flow blockchain starting June 2022.

Fans entering the all-new experience will instantly be immersed in football culture, having the opportunity to buy, collect, and own some of the most notable in-game Moments. Through a dedicated peer-to-peer marketplace, fans will be able to buy or sell parts of their collections with fellow football enthusiasts. Every purchase can be made via credit card through a Dapper wallet to ensure that every transaction is as easy as possible.

“The partnership between LaLiga and Dapper Labs will bring us even closer to our fans worldwide through a new and growing medium, and alongside the industry partner that created the NFT video product for the NBA,” said Javier Tebas, president at LaLiga. “This experience will place football fans all over the world at the very centre of the action, giving them a platform and product that allows them to enjoy and express their passion for LaLiga in a unique way.”

With access to both current Moments and a rich archive of historical Moments, the new experience will also give fans the ability to enjoy the rich heritage of one of the best leagues in the world. Fans will learn about age-old rivalries between teams, find out more about the league’s golden past, and deep dive into the fascinating stories of teams and players with experiences that bridge the past and present.

Though a blockchain-based experience, the product will also give fans a way to be a part of the in-game action. Through a variety of fan activations developed around key tentpole events during the season, fans will be able to enter contests to be in with a chance of once-in-a-lifetime opportunities such as being flown to Barcelona to watch ElClasico, the biggest football game in the world, from a VIP Box at Camp Nou.

“We couldn’t be more excited to be partnering with LaLiga to launch the ultimate fan-driven highlights collectible experience that is unlike anything in the space before,” said Caty Tedman, Head of Partnerships for Dapper Labs. “With over 3.5 billion football fans around the globe, the experience’s layered environment has the power to revolutionize how fans connect to the sport of football and how they engage with the teams and players they love, both virtually and in real life. We look forward to working alongside LaLiga, home to some of the best clubs  on the planet, to bring this wildly new and dynamic fan-driven experience to football lovers everywhere.”

“As Barcelona’s captain for a decade, I enjoyed some of LaLiga’s greatest moments. I also experienced some of the game’s biggest lows; but in spite of it all, the game would be impossible to play without our fans,” said Carles Puyol, six time LaLiga champion, three-time UEFA Champions League champion, and captain of FC Barcelona from 2004 to 2014. “Fans give us the energy that encourages us not to give up. They help us dig in when we’ve got nothing left and they give us support when we need it. To be part of an experience that brings players one step closer to their biggest fans is exciting and meaningful. I look forward to what this relationship holds.”

Like NBA Top Shot, the new experience is built on the Flow blockchain, developed for consumer experiences at scale. Flow allows fans to trace and verify the authenticity and scarcity of their digital collectibles.

This agreement is also part of the efforts of LaLiga North America – the joint venture between LaLiga and Relevent Sports – which plays an active role in searching for new attractive partners and industries to work with LaLiga.

For more information on the new experience and how to sign up in advance for experience, please visit dapperlabs.com

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SOCIOS.COM PARTNERS WITH LALIGA TO BECOME GLOBAL FAN ENGAGEMENT PARTNER


LaLiga is the first major football league to partner with Socios.com, the leading provider of blockchain solutions for the sports industry and official partner to 60+ global leading sport brands worldwide
 
LaLiga and Socios.com will work together to create new opportunities for the league’s more than 800 million global fans to actively engage with their favorite players and clubs and access unique rewards and once-in-a-lifetime VIP opportunities
 
 
Madrid, September 14h, 2021.- LaLiga and Socios.com, the leading provider of blockchain-driven Fan Engagement solutions for the sports and entertainment industry, have announced an agreement that will see the creators of Fan Tokens become Global Fan Engagement Partner of Spain’s top tier football league.
 
Socios.com and LaLiga will work together to create new opportunities for the league’s more than 800 million global fans to engage actively with the brand through the platform’s cutting-edge blockchain technology solutions.
 
This partnership will give LaLiga Santander fans the chance to get closer than ever to their heroes, regardless of where in the world they are based, and to access unique rewards such as official products, signed jerseys, free tickets and once-in-a-lifetime opportunities.
 
Driven by the central belief that transitioning passive fans into active fans is essential to the future of sport, Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organizations with the tools to engage with and monetize their  global fanbases.
 
Since its creation, in 2019, Socios.com has been enhancing Fan Experience across the global sports industry through Fan Tokens, collectible digital assets that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions on Socios.com.
 
Over 40 global leading sport organisations across 20 different countries and seven different sports have launched their official Fan Token on the Socios.com app, home to a growing global community of nearly 1.3M sports fans. The list includes LaLiga Santander clubs FC Barcelona, Atlético de Madrid, Valencia CF and Levante UD, as well as other football giants across the globe, Formula 1 teams, esports organisations and mixed martial arts brands, among others. 


Fan Tokens have consolidated as one of the fastest growing revenue streams for the sports industry, generating over $200 million in profits for Socios.com’s global network in a little over two years since the first token was released. 
 
The partnership with LaLiga, the first major football league to join the platform, sets a new milestone for Socios.com and strengthens its position in Spain, a strategic country in which the company is about to inaugurate its new offices. The agreement also reasserts the position of Socios.com as the global leaders of blockchain-driven fan engagement solutions for the sports industry.
 
Alexandre Dreyfus, Founder and CEO of Socios.com, said: “We are very excited and proud to be partnering with LaLiga, one of the biggest brands in global sports, with over 800 million fans around the world, and home to legendary clubs that have helped write the history of football.”
 
“The LaLiga partnership will allow us to take another step forward in our mission to bring about a new era of global fan engagement, where fans are no longer spectators, but empowered, active participants”.
 
“It is no coincidence that LaLiga has become the first major European football league to partner with Socios.com. Over the past few years they have earned a reputation for being one of the most innovative brands in sports, leading the way for organisations worldwide in terms of embracing innovation and leveraging new technologies. This partnership is yet another demonstration of their boldness and leadership”.
 
“At LaLiga we are pleased to partner with Socios.com, one of the global leaders in fan engagement solutions for the sports industry. Thanks to this agreement, all our fans around the world will be able to connect more actively with their favorite players and teams. For us it’s a way of getting closer to them and offering them new experiences”, said Oscar Mayo, Executive Director of LaLiga.
 
 
 
 
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LaLiga partners with Sorare to enter the world of NFTs

LaLiga is the first of the top 5 world football leagues to sign a major NFT partnership

It will allow LaLigo to expand the Clubs’ international brands by reaching new fans and creating a new revenue stream

Sorare is a marketplace to trade digital cords from more than 180 football clubs, and has over 500,000 registered users on the platform

Madrid, September 9th 2021. Sorare, the fantasy football platform, has today announced a partnership with Spain’s LaLiga to launch non-fungible tokens (NFTs) for all of its players, creating new revenue streams for LaLiga Clubs via a new category of licenses.

Thanks to this offering, LaLiga fans, collectors and fantasy football players will for the first time be able to freely trade and play with digital cards of players from LaLiga. Sorare’s mission is to build “the game within the game” and to give fans the platform to celebrate, share and own their football passion.

The partnership represents a major milestone for Sorare as it strikes a deal for the first time with one of the biggest leagues in the world, home to world-class football clubs such as Real Madrid, FC Barcelona, Atlético de Madrid, Villarreal CF, Valencia CF, FC Seville and Real Sociedad, among many others. Sorare plans to partner with every one of the world’s top 20 football leagues by the end of 2022.

The partnership, which covers both LaLiga Santander and LaLiga Smartbank, is a significant development for LaLiga as it moves into the NFT space for the first time, highlighting the global interest in the fast-growing NFT card space which has sold more than $130M in cards this year.

Javier Tebas, President of LaLiga, commented:

“At LoLiga we are always looking [or innovative ways to o|fer our [ans new and exciting experiences and to broaden the appeal o[ our competition, the greatest in the world. This partnership with Sorare, the most exciting sports NFT projects today, enables us to reach new audiences globally and gives existing [ons additional ways they can get involved with the players and the cluhs they love.”

Nicolas Julia, CEO and co-founder of Sorare commented:

“NFTs are the [uture o[gIo6aI sports [ondom because they allow [ans to come together and to [eel ownership o[ the sports they love.

“This partnership isn’t just a sign o[ Sorare’s growing leadership in the NFT sports space, it is a major signal o[ intent fry the sporting world that it sees Sorare’s unique ability to connect [ans with sports through NFTs as a crucial port o[ their plans [or the [uture.

“LoLigo is one o[ the hest leagues in the world, home to some o[ the most exciting cluhs and[oothollers on earth. We are very proud that they have 6ecome our[irst ever league partnership, and we ore looking [orward to working together in the years ahead.”

Sorare cards are NFTs, meaning each card is unique, scarce, and its ownership can be publicly verifiable via the blockchain. Sorare’s combination of NFT technology with sports cards and a fantasy game is the leading next-gen offering within football, and backed by football legends including Gerard Piqué, Antoine Griezmann and Rio Ferdinand. Through the collecting, owning and trading of limited edition digital collectibles, Sorare has created a unique game experience where users can own their game, build real-world connections and protect and control their assets in a secure space.

Sorare’s next-generation gaming experience will help LaLiga and its clubs to expand their international brands by reaching new audiences of fans, including crypto- enthusiasts in the US and Asia, where Sorare is growing strongly, and fantasy gamers across the globe. The partnership opens up a new revenue stream for LaLiga clubs by creating an entirely new licensing category: NFTs.

The partnership means that Sorare now has the majority of the top 100 football clubs in the world under license, including global clubs such as Liverpool FC, FC Bayern Munich, Paris Saint-Germain FC, and Juventus FC.

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LaLiga General Assembly Greenlights “Boost LaLiga” (LaLiga Impulso)




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With 38 votes in favour, General Assembly approves the project, that needed support of at least 32 of the 42 member clubs
 
LaLiga fully retains its sports responsibilities as well as the organisation and management of the audiovisual rights
The clubs that have approved the operation, who will receive up to a maximum of EUR2.668 billion
 
 
Madrid, 12 August 2021.- The LaLiga General Assembly today gave its support to “Boost LaLiga” (LaLiga Impulso), the project that last week received the unanimous approval of the organisation’s Executive Committee (Comision Delegada). In the General Assembly all LaLiga clubs were given the platform to express their position regarding the project and to exercise their right to vote secretly and democratically,
 
Through this strategic agreement, CVC becomes a partner of LaLiga and its clubs with the objective of boosting global growth and continuing its transformation into a global digital entertainment company. LaLiga will retain its sports responsibilities as well as the organisation and management of the marketing of the audiovisual rights.
 
Boost LaLiga is an unprecedented milestone, representing the greatest boost for Spanish football in its history. The project allows LaLiga, with the help of an internationally renowned partner, to execute a long-term strategic plan of investment. Boost LaLiga will provide LaLiga clubs with the necessary resources to improve the competition and the experience of its fans, accelerating clubs´ growth and making LaLiga the world’s leading sporting entertainment provider in the medium term.
 
With 38 clubs in favour, of the 32 required, the project is approved, giving the go ahead to the ambitious investment plan that will boost the professionalization of the clubs and provide a more attractive competition, with better facilities, better players and a better fan experience. All this supported by a competition model that will be more digital, more focused on data generation and analysis, and more international exposure.
 
The clubs that have approved the operation will receive up to EUR2.668 billion. These Clubs commit to allocate 70% of the resources they receive within the framework of this project to investments related to their development in both infrastructures and technological innovation, with the possibility of an additional 15% for the registration of players and the other 15% for the restructuring of financial debt.
 
90% of the capital invested in Boost LaLiga will go to the Clubs. A percentage will be earmarked for other areas of Spanish sport and football, making this an inclusive, equitable and democratic agreement. Boost LaLiga not only shields the economic viability of all Spanish football clubs, but also opens a new present and future for them by allowing them to advance in their development and transformation by a decade.
 
In the words of Javier Tebas, president of LaLiga, “we are convinced that Boost LaLiga is the answer to the challenges we have to face in the medium and long term. It is a strategic agreement that will provide our clubs with greater capacity, will transform their management model and boost the appeal of our competition. It is the boost we need to turn LaLiga into a global digital entertainment company that has the most attractive football competition in the world”.
 
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Business: LaLiga announces an agreement in principle with CVC that will inject 2.7 billion euros into the competition and its clubs

The partnership is designed to promote the global growth of LaLiga and the clubs as part of its strategy to become a leading global player in the digital entertainment market

The agreement was approved unanimously today by the LaLiga Executive Committee (Comisión Delegada) and will be proposed to the league’s general assembly

MADRID, 4 August 2021.- LaLiga announces a strategic agreement called “Boost LaLiga” with the leading global investment fund CVC which will see a cash injection of 2.7 billion euros into the competition and its clubs. This ambitious investment plan, approved unanimously today by the league’s Executive Committee (Comisión Delegada), will provide LaLiga and the Clubs with all the necessary resources to fulfil its transformation strategy to become a leading global player in the digital entertainment market, while at the same time bolstering the competition and transforming the fan experience.

The transaction values ​​LaLiga at 24.25 billion euros, a price tag that acknowledges LaLiga’s leadership as one of the most prominent sports competitions in the world, as well as recognizing its growth potential through a greater digital presence. In a coordinated effort between LaLiga and its clubs, the league will target greater direct interaction with fans, investment in the brand, the sport and in the internationalization of both. This is a higher figure than previous assessments considered for other projects with similar characteristics, which can only reflect the excellent work that has been carried out by LaLiga to date.

This agreement aims to lead the transformation currently experienced in the global entertainment sector, and to maximize every growth opportunity available to the clubs to develop a new business model that will allow them to diversify and maximize revenues through marketing models that will help to accelerate their digital transformation. Moving from the current single-product model, based almost exclusively on the game and the sale of audiovisual rights, to a multi-product/multi-experience one with a direct relationship with fans, amplified by technology and digital and analytical capabilities. In this sense, LaLiga is already well on the way to becoming a global player, with the best entertainment content, a strong digital presence and the ability to capture and analyse data that facilitates direct omnichannel interaction with fans all over the world, with a clear focus on the optimization of their experience with the brand.

The investment in improving the competition will drive growth in fan numbers and their experience with LaLiga. The technological capabilities of the LaLiga and the clubs’ ecosystem will also be strengthened, offering new content, new channels and new markets.

90% of the 2.7 billion euros proposed to be invested by CVC Funds will be earmarked for the clubs, including women’s football, semi-professional and non-professional football under the guidance of the Royal Spanish Football Federation and the Higher Sports Council (more than 100 million euros). Thus, making this strategic agreement an inclusive, equitable and democratic one that not only bolsters the economic viability of all Spanish football clubs but also opens up a new present and future for them by allowing them to advance in their development and transformation by at least a decade.

The resources provided by the agreement between CVC and LaLiga will also have a multiplier effect, not only in the world of football, but also in its contribution to building Spain’s image abroad via Brand Spain, in creating jobs for the sector and in attracting talent.

For the implementation of this strategic plan, the clubs take on a commitment to allocate the investment they receive to the promotion of their own Development Plan, agreed with LaLiga, which will include the following main areas: sports strategy, infrastructure, international development, brand and product development, communication strategy, innovation, technology and data plan and content development plan on digital platforms and social networks. All incorporating sustainability, good governance and diversity as fundamental values ​​of the model.

LaLiga will keep its sports responsibilities as well as the organization and management of audiovisual rights sales.

CVC Funds bring to this project its financial firepower, its management capacity and its expert knowledge in the development of sports businesses thanks to its extensive experience of over 25 years in international competitions such as rugby, volleyball, tennis, Moto GP, Formula 1, plus the relationships it has firmly established with essential technological partners for the implementation of the specific projects contained in this plan.

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